SEO is one of the investments businesses make to increase their organic traffic over time. It’s great when you have a lot of organic traffic heading toward your store because you are getting eyes on your store without spending a dime on ads. With that in mind, here are a few ecommerce SEO tips that you can use to get more organic traffic to your ecommerce store.
1. Refine and Update your content
One thing that an ecommerce store can do that will improve its SEO would be to invest in more content on its website.
Content plays a vital role in the success of any ecommerce store website if you know how to do it right. Producing content on your ecommerce store website helps to engage customers and build trust with them. It also helps to increase organic traffic to your website, as well as improve search engine rankings.
Also, content can inform customers about products and services and provide helpful information that will help them make informed decisions. By producing content on your ecommerce store website, you can create a more personal connection with customers and establish yourself as a reliable source of information in the industry.
With that said, many ecommerce stores already have a blog on their website. If you’re one of them, then one content strategy that you should be applying that you may not have already would be to refine and update the content that you already have.
Refining and updating your pre-written content can give your readers more accurate information. Plus, you may be getting more traffic and reviving these pages.
2. Improve your website navigation and structure
Another part of your website that you should pay attention to that you may need to learn related to SEO is website navigation and structure. They’re vital because they help search engines understand a website’s content and ensure that users can easily find their way on your website.
A well-structured website makes it easier for search engine crawlers to index your content, leading to higher rankings and more organic traffic. It also ensures that users have a better experience when visiting your website and help increase ecommerce conversions.
The approach that you should have when it comes to website navigation and structure would be to ensure that a page connects one page to the other. Good internal linking is one of the ways you can do that.
Also, make use of your navigation bar wisely. Make sure that your main pages are all located there, and use a search bar so that your web users and visitors can look for what they need on your ecommerce site.
3. Improve Your Product Page Experience
If you don’t know what it is, a product page in an ecommerce store is a web page that displays the details of a specific product or service. It is the most crucial page in an ecommerce store as it provides the customer with all the necessary information about the product or service.
The product page usually includes images, descriptions, pricing, and reviews from previous customers. It also allows customers to add items to their shopping cart and purchase. Product pages are essential for any ecommerce store as they provide customers with the information they need to make informed decisions about their investments.
Product pages should be well-designed and contain all the necessary information about the product, including its price, description, images, customer reviews, and more. An effective product page will help customers make an informed decision about whether or not they want to purchase the item.
With a great design and informative content, you can attract more customers to your ecommerce store.
One aspect of the product page that you should pay more attention to is the product description, which we will cover later in the article.
4. Check Your Ecommerce Site Architecture
We’ve briefly mentioned website architecture or structure earlier, but if it isn’t clear by now, site architecture relates to how you organize the pages on your website. It is the foundation of any ecommerce site, and it determines how users navigate the site, how quickly they can find what they need, and how easy it is to make purchases.
Website architecture involves organizing content into categories that are easy for users to understand. It also includes designing page layouts that are attractive yet functional.
By creating a well-structured website, businesses can ensure that customers have an enjoyable experience while browsing their online store.
For ecommerce sites, website architecture is even more critical. It would be best if you designed them so that customers can quickly find the products they are looking for and easily navigate through the site.
Try to navigate your website to see if it’s easy to find the items on your website, especially the products you’re selling. Add product categories in your navigation menu as one way to improve upon your ecommerce site architecture. Don’t forget the shopping cart there too.
5. Optimize Your Product Images For Search Engines and Customers
Another aspect of your ecommerce store that you can optimize for search engines would be your product images.
Product images can be crucial in helping customers make informed decisions about the products they want to purchase. By optimizing product images, you can ensure that they appear higher on search engine results pages (SERPs) and attract more potential customers.
Also, optimizing product images for SEO will help improve the visibility of your ecommerce store. You can even get organic traffic through image search this way.
It can also entice customers through the automated Google rich snippets where your products appear as a shopping widget on Google search results.
6. Focus on Product Descriptions
If you have better product descriptions, you can increase conversion rates for your ecommerce store simply because you include the key terms your customers are looking for when they’re looking for that particular item.
Some people don’t take the time to describe their products thoroughly, but sometimes, the definition highlights the product better than just the images and product title.
Also, the product descriptions can help your customers find the answers they’re looking for about your product so they don’t have to contact customer service to get them.
7. Make Page Speed Improvements
Page speed affects the user experience, search engine rankings, and overall performance. When a page takes too long to load, visitors tend to leave the website before seeing what it offers. This lapse can mean potential customers are lost, and organic traffic decreases.
Page speed improvements can help improve your ecommerce SEO and organic traffic by increasing website loading times. These changes will ensure that visitors stay on your website longer and have a better experience while browsing your products or services.
Faster loading times will also help you rank higher in search engine results pages (SERPs), resulting in more organic traffic for your business.
These ecommerce SEO tips all contribute to the overall increase of organic traffic to your store. Although it will take a bit of time before they increase in a way that you notice, investing in them is worth the effort.