seo tips

How SEO and Web Design Go Hand In Hand?

Wondering how search engine optimization and web design go hand in hand & why does it matter to your business? If yes, there is so much to tell you about! Come, let’s dive deeper into it.

If you’re managing a business or a website, then good SEO can help you with your digital presence.

How will you determine a good SEO?

Good SEO will scale your business presence online and helps you in branding and lead acquisition, which is still a dream for many people.

Do you know, SEO and web design go hand in hand with one other? It is because a poor web design will definitely make a negative impact on Google and various other search engine’s guidelines. And that is why it really gets important for your business to optimize your website design according to SEO norms.

Come, let’s now have a look at how Calgary SEO Companies believe SEO and web design are related to each other and why you must focus on a search engine optimized website design.

How Does SEO Work?

Before we directly jump into this, let’s have a quick review on how does it (SEO) actually work on Google. Well, the Google search engine makes use of web crawlers to crawl the search engine in pursuit of suitable websites that would likely be able to provide solutions to what users are seeking (search queries).

There are three primary functions served by search engines:

CrawlScour the whole Internet for content, examining the content or code for every URL it finds.

Index Store and manage the content found in the crawling process. And once a webpage is indexed, it is going to be shown to some relevant queries.

RankShow up the content that answer’s the searcher’s query best. The results are ordered in most relevant to the least relevant pattern.

What Matters For Search Engines?

Although it’s a technologically advanced and fast-paced world, but web crawlers still rank your website based on its text. Primarily, this is why it’s been suggested by many marketers to get all your internal linking and main pages simple to read and organize well. If not, you risk it being really hard for the web crawler to fulfill its job effectively.

It does not matter if there are sliders, videos, flash images, gifs, and attractive animations; still, there should text-based content present on the website.

PRO TIP – Making use of things such as Google web fonts is going to make it simpler for Goggle to read your website content, whereas sites such as Link Now can help you with the optimization thing.

Remember that – in the end, Google simply wants to read your website thoroughly. It is also going to reward you if it feels so. And this is what you need to hold in now and beyond. Let’s now have a look at some specific areas:

Fundamentals

There are some core elements that set the stage for optimized website design process.

Hosting

Hosting in an important thing! A slow-running site makes users unhappy. Updated rules should be followed while hosting. You need to be situated where your target audience is situated. Try to be more platform-specific and quick, to make out the most.

Domains

Ensuring your domain makes sense and relates to what your business does is super important. No need to be fooled by thinking adding keywords in domain name is going to help. This only seems to be a draft; so be sensible in it. In fact, ensuring that all sub-domains and variations are effectively pointing on the website & re-directing to every canonical version of the website is important too.

CMS (Content Management System)

CMS is going to decide a lot of things. WordPress is one great option preferred by many businesses. It is wired up in a way Google can understand. This is not to mean WordPress is the ideal choice every time, but indeed it is one great starting point for many businesses. You only need to be certain that the CMS you choose is the right one for your business requirements.   

Internal Linking

It is important to make crawlers discover your internal links. And for that, you need to ensure all the tools and primary navigation let other webpages to be discovered easily.

PRO TIP – There are many tools that can help you in this, and Screaming Frog is one amongst the list!

XML Sitemap

The XML sitemap makes search engine understand a website structure while crawling. As you pass more data to search engine, you can know webpages that are more valuable and hence give them a priority.

Follow W3 Norms

Google love clear and well-organized code. Well, who doesn’t? Clear code can make the site index easily, and often exhibits how well the site is designed. Following W3C norms further make you write semantic code, which is actually a good thing for SEO.

Optimize Images

Images are an important element of the website. However, many times it gets overlooked when it happens to SEO optimization. Integrate some effective tricks and have superbly optimized images.  

Clear Homepage  

A clear homepage makes it easy for Google to understand what your business does and how it can help the users seeking for the services you’re already trading in. Therefore, make sure to include important things such as your services, keywords, company name, testimonials, nature of your services because this is what Google is actually looking for.

In fact, make sure to get all these in a text-based format so that it gets easy for the Google crawlers to crawl it. And if a crawler is not able to find it, then my dear friend, it is completely worthless for you, as no one is going to visit your website anyway.

Use Heading & Sub-Heading Tags Carefully

Ensure to make the right use if heading tags in your website content. Heading tags provide Google with data on the structure of the html document. Many times, they also give more value on these tags as compared to other text.

<h1>Heading</h1>

<h2>Heading</h2>

<h3>Heading</h3>

<h4>Heading</h4>

<h5>Heading</h5>

Use JavaScript Cautiously

Many businesses make use of JavaScript overly in their whole site. Google crawl through different site to index them and then decide their rankings. If the site has an over usage of JavaScript, Google will find it hard to understand the site and will cause crawling problems. JavaScript don’t even works well on smartphone devices.  

URLs

Web crawlers usually use the structure of the Uniform resource locator to get the context of your site’s internal links. The best thing to be followed over here is by staying consistent with the structure and names of your internal links. It would work great if you keep it as clear as you can.

Let’s suppose if your website is an online business offering online education courses and books, then you should do blog posts on topics such as:

Why should students consider reading our notes?

How can academic revision notes help you score better?

Now, suppose its

.com/reading-our-notes

.com/7-15-2019/

.com/score-better-marks

Have you noticed how does the second link is going so out-of-the-way? In fact, in such a case, Google is going to get in figuring out what this is and hence will not give the credit for posting the blog. Hence, it becomes a must to ensure that website URLs are consistent, aligned, and address the search engine that is a post all about.

SEO and Web design Altogether

This is how SEO and Web Design go hand in hand. It gets essential for you and your business to consider how web crawlers and your users will perceive your website. In addition to this, get a website designed in such a way that it is simple to navigate so that anyone can know your offerings.

Let’s Fix Your Web Design and SEO Today!

Understanding the connection between web design and SEO is the key to strengthening your website. It is also your path to maximizing your website’s potential and finding ways to reach out to the target audiences.

If you are thinking of redoing your site but do not know where to begin, then Calgary web design can help you with the best. 

Connect with us and request a design quote. Let us know precisely what you want, and we can start working on your web design and SEO!

How To Choose SEO-friendly Theme for Your Website Or Blog

Have you decided to choose one of SEO WordPress Themes for your Blog? This is a really smart solution as your targeted audience will look for you there.

We understand your concerns about budget, design, CMS, and a bunch of other things. So, this article is aimed at simplifying these as well as many other things for you.

Starting a website: what options do you have?

Actually, there are 3 major possibilities of building a website. You may use:

  • A website template

Sweet Shop Responsive MotoCMS Ecommerce Template

Details

  • A website builder
  • A custom design

Of course, every variant has its pleasures and drawbacks. If you are tight on budget and time is essential for you, custom design is not an option. It’s really expensive and time-consuming. Moreover, there is no guarantee that you will be satisfied with the result.

As to website builders… If you are a:

  • small business owner
  • writer
  • musician
  • artist
  • photographer
  • wedding planner, etc., you may consider a good one.

View the comparison table of 10 best website builders down below:

website builders
Source: websitesetup.org

To make a long story short, website builders are suitable for beginners or small businesses looking for a professional and affordable option off the ground in a matter of days.

You need to keep in mind that while there are plenty of good builders, there are really horrible ones as well.

But you surely want to know which website builder can become your best bet. Ok, SiteBuilder is not bad if you don’t want to be disappointed and pay too much.

Wix is the best option for beginners or those who need an eCommerce site.

SquareSpace is good for photographers, designers, or other businesses connected with visuals. Chances are that they’ll like its cute templates.

Now let’s briefly discuss website templates. Undoubtedly, this is the most popular option entrepreneurs use. You can choose either free or premium theme. Both variants are good when downloaded from a trustworthy resource. Though, free templates are shipped without professional support and offer only basic features.

It’s not an issue if you know coding, but if you don’t… In a word, it’s better not to stay with the possible issues one-on-one.

Paris Travel Agency Premium Moto CMS 3 Template

Details

So, supposing, a quality premium template is our choice. What engine/CMS will meet your requirements best?

Choosing the right CMS

Here is a table featuring the most popular CMS worldwide. It’s always useful to know what other people choose as they do it for some reason.

cms
Data collected from: BuiltWith.com, W3tech.com, SimilarTech, Google Trends.

As you see, WordPress is the most popular platform. The result is not surprising as there is nothing impossible with the CMS. It is easy to customize and maintain a WordPress website in future. The platform is free and open source, which means that thousands of geeks work on its improvement. A huge number of free plugins and extensions are available for WordPress for free.

However, we recommend you to take into account your personal needs when choosing a CMS.

Do you have an eCommerce project? Try Magento or Prestashop.

WordPress, TYPO3, Joomla!, Drupal, and Contao are currently the most popular standard solutions for professional website operation. But of course, every system fits for every individual purpose.

Choosing an SEO-friendly theme

Now, when you have chosen a template, a CMS, it’s time to think about SEO optimization. SEO is crucial for any website efficiency. It’s obvious because even if you have the prettiest website on the net, nobody will find it without proper SEO optimization.

Herein under you will find some key tips on how to choose an SEO-friendly theme.

  1. The theme must have valid coding. If you want your website to rank high in Google and other search engines, choose the one developed according to the latest coding standards. What you need to do is check it and make sure that it is compatible with all popular browsers, has valid HTML, CSS and works flawlessly with mobile devices. You can utilize these code validators:

Below you see a good example of theme with valid code.

Personal Page Responsive Moto CMS 3 Template

Details

2. The theme must be lightning-fast. Everybody knows that site loading speed is one of the decisive criteria in Google’s site ranking algorithm. It plays an important part in users’ experience. In plain English, search engines love faster sites.

How to make your site perform faster? Optimize your images and other media files.

Make sure that they are not too large. You can use online CSS optimizers like CleanCSS.com or GiftofSpeed.com or install CSS optimization plugins to optimize CSS files. We also recommend you to utilize hosting with quick server response time. As to the theme, choose the one that loads fast, like Jewellaco Premium Moto CMS 3 Template you see below. Your site must load in 1.5 – 2 seconds.

You can test the selected template loading speed here:

3. The theme must have responsive design. It’s really important to have a responsive website. The point is that Google likes responsive websites. It indicates them and lifts up your site giving it a better result on SERP.

For instance, if an Internet user is browsing the web from their favorite mobile device, a site optimized for mobile gadgets will rank higher in search results than one that isn’t. Did you know that more than 50% of traffic comes from mobile searches? We are sure you can’t afford half of your visitors or offer them an awful experience on your website.

You can check responsiveness and mobile optimization of your theme here:

Of course, you can use the theme below to test how a responsive theme performs across a variety of mobile devices.

Fooder - Pizza Restaurant MotoCMS Ecommerce Template

Details

4. Your template should have social media integration option. When choosing a theme, developed for any CMS, never forget about social media integration. To be accurate, social media can’t be considered a part of SEO. But social media are great channels for drawing traffic to your site, which is closely related to SEO as you understand.

The takeaway is that your theme must have an option to link to social media resources like FaceBook, LinkedIn, Youtube, Google+, Pinterest, Instagram, etc.

Furthermore, if you are going to run a blog, you need to check whether your blog posts can be shared on social networks with the help of special buttons at the bottom of the articles. You’d better take this into account because in this case not only you but your visitors will be able to promote your website without any pressure.

Please see the example of social media integrated template below.

Bakery Premium Moto CMS 3 Template

Details

5. Mind your future website structure. Website architecture is the manner web pages are linked together. You should plan this beforehand. Think well about everything: well-structured navigation, inner links, and content. All these will simplify crawling and indexing your site for bots. This will boost the chances of your website ranking higher in Google’s results.

But that’s not all, the right structure will make your visitors’ experience onsite unforgettable and help them find exactly what they need quicker.

Down below you’ll find a good example of the template having proper structure. Pay attention to its layout structure, navigation, and logic. Always view the live demo of the template you are going to purchase, check its usability. It should be simple and intuitive to find the info you need.

Details

6. Now let’s speak about schema markup. Do you know what it is? Schema markup is technique enhancing your website’s code to make its content both visible and understandable to search engine bots.

Why do you need schema markup? It will help your content to be better indexed and attractively presented in search results. This will increase the probability that the user will click the link leading to your site. Markup is provided by Schema.org. We advise you to check this resource and comprehend how to promote your content with the help of structured data.

Of course, we prepared a relevant example of the template with Schema Markup. Open the template demo, right-click the page and click “View Source Code” to see whether a theme includes Schema Markup. When you’ll get a new tab with the page source code, click CTRL+F to activate page search and type “itemscope” or “schema.org.” Found this type of code line? Congrats, your template has Schema Markup.

7. Additional plugins. Even if your theme is well optimized for search engines, most likely you will need additional tools. Here is a brief review of some plugins for WP themes. They will help you squeeze the most out of your website in terms of SEO and high search engines rankings:

  • W3 Total Cache – increases the loading speed of your website.
  • Yoast SEO – is an amazing plugin, which helps you write better content, generate site maps, add social media and much more.
  • WP-Optimize – this plugin will clean up and optimize your database.
  • Google Analytics by Yoast – helps to add Google Analytics to your website to analyze your traffic.
  • WP Smush – reduces image file sizes without quality loss.
  • Broken Link Checker – this plugin checks your website posts and pages content to find broken links that harm your SEO.
  • Google XML Sitemaps – this plugin creates an XML sitemap on your website
  • All in One SEO Pack – the pack includes a bunch of tools for SEO: site map, Google Analytics, titles optimization and many more.

You shouldn’t necessarily choose WP theme to extend it with plugins, Datelletto is a good example of Moto CMS 3 template having the necessary flexibility.

Datelletto - Dating Premium Moto CMS 3 Template

Details

Over to you

Now you have 7 simple guidelines to follow. Let’s quickly recap them: make sure that your template is responsive, uses valid coding, schema markup, uploads quickly, is equipped with additional plugins, has proper structure, and social media integration. Remember that your website can always be upgraded with dozens of plugins. They will improve your website and raise your ranking.

Do you have any comments/questions/suggestions? Don’t be shy to throw them our way. If you have your own tips, tricks, or lifehacks on how to choose an SEO-friendly theme, please feel free to share them either.

 

Top 7 SEO Tips to Enhance Your Web Design

The design of a website is the foremost thing that strikes a user when he visits a website for the first time. A good web design will definitely have a long lasting impression on the mind of an individual and will prompt him to visit the website again. From the perspective of a business, the design of its official website plays a vital role in making it successful over the Internet.

However, the efforts that are made in enhancing the design of a website will be of no use if the users are not able to view it in the search engine results. Therefore, it becomes necessary to develop a website by taking into account the necessary SEO principles and make it search engine friendly.

The objective of this post is to showcase the top 7 SEO tips that will enhance the web design.

1. Include High Quality Content

You can find a number of posts all over the Internet that emphasize the importance of using quality web content. A website without content is similar to a person without a name. Content is one of the important components that search engines look forward to before making a website rank in the search results. It is important that at the time of designing a website the content needs to be placed in a well-defined manner on it. This includes proper headings, paragraphs and the required links. It becomes crucial that the planning of the content that has to be included on the website is done during the design stage itself.

2. Search Engine Friendly Navigation

Including the latest design trends in a website is necessary, however, it doesn’t mean that in achieving so the navigation of the site takes a hit. It is recommended to use only those methods or techniques that are web crawler friendly and accessible. The website that makes use of Flash will make the crawling process difficult for the search engines. Instead of making use of CSS and JavaScript for inserting the design effects is a better option as it would not affect the search engine rankings.

3. Include Keywords in URLs

By including keywords in the website’s URL will act as a description for the content that is placed on the site. The URL must be such which is easy for the search engines to crawl. It is recommended to customize the URL and change the pre-defined special codes that are used for the URL of the page. Some of the popular Content Management Systems like WordPress will give an opportunity to customize the URL of your website and make it search engine friendly.

4. Add Alt Attributes For The Images

The images that are included in a website should have an alternative description. All the alt attributes of the images should be 100% W3C compliant, however, this can be made up by adding some sort of text. These alt attributes are read by the search engines and prove to be an important factor while matching these with the search query that is fired by an individual. The search engines also have an image exclusive search section where the alt attributes play their part in ranking the image based searches. When the images are not displayed these alt attributes describe these images.

5. Keep The Web pages Updated

A website acts as a source of information especially if it is a blogging platform. Try including some portion of the latest posts on your web pages. Search engines give preference to the websites that keep on updating and changing their content. This is an indication that the website is active and live. The crawling frequency of the search engines increases when updations are made in a website’s content.

6. Add Unique Meta Data

Most of the times, while creating the template of a website the web designers don’t change the meta data. Due to this, the various pages will end up using the original placeholder information. The page titles, keywords and descriptions should all be different. The meta data should be exclusive to every page. This is one of the ways in which a search engine becomes aware of the structure of a website.

7. Block The Unwanted Pages

There are certain pages on a website that the search engines should not index. These pages should not be made available for the web crawlers as these may lead to duplicity issues with the search engines and also have a negative impact on your content’s density. Consequently, the rankings of the website will be affected.

In The End

The main objective of a business is to increase its customer base and a website is the best way to achieve this. Above mentioned are few of the useful SEO tips that should be strictly followed while designing a website. I hope that these will make your business website rank higher in the search results that will ultimately reap profits for you.

Please let me know your views about the post in the comments section below.