Building a Scalable Business Website

It can be a daunting task to create a new website — there are so many factors to consider, and where do you begin? Well, start small with the idea of expansion. As your business grows, your website can grow with it.

Figuring out where to start can be difficult, but you can have a perfect scalable website set up in no time by following these best practices from Webprecis.

How to Choose a Website Software

When it comes to choosing a website builder, many options are available. This task can quickly become overwhelming and only make things more complicated. Before selecting software, ask yourself two fundamental questions:

  1. What’s your level of skill with coding and programming? 
  2. Do you want a website you can launch in minutes using pre-designed templates with all required features included?

You can narrow down the software you want to use by answering the questions above. To get some additional ideas, check out these best website builders

Website Best Practices

When building a website, there are a few must-haves, such as speed and user interface. Visitors may grow impatient and leave if the website is slow or lags. The same goes for users who can’t find what they’re looking for in a few clicks or those who find the website too difficult to navigate.

Lastly, having a secure site is of paramount importance. According to a recent study, 46% of visitors leave sites because they’re not secure. This statistic alone makes it obvious why site security is so critical. 

Integrating a CRM System

Integrating a Customer Relationship Management system into your website has many benefits. For starters, you can engage with customers better. Additionally, staff members are aware of all customer interactions, allowing them to serve customers better.

A fully integrated CRM system allows all essential information to be stored in a single location, which saves staff members from having to duplicate work and enables them to focus on more productive tasks, such as closing sales and growing relationships.

Integrating an ERP System

In addition to integrating your CRM, you can automate your business with your Enterprise Resource Planning system. An ERP system makes it possible to let salespeople access a customer’s sales history in a few clicks. It can also give customers full access to their statements and order history and lets them place orders online.

Integrations such as these are great because you don’t necessarily have to start with them. You can build your website slowly and, if you choose software that allows for integrations, you can add on different modules as you go.

Importance of SEO

The Search Engine Optimization component of a website is crucial, and although most website builders have built-in structures for it, you’re still responsible for filling in the meta titles and meta descriptions. To ensure your brand is being found for the right keywords, Google Keyword Planner to research your keywords before implementing your SEO strategy

Leave a Great Impression

Since a website is often the first impression users receive of your business, it must leave visitors with a great lasting impression. To find the perfect template and get going on your website, look at Webprecis for inspiration.

CRM: A SaaS Product with caliber to rule the industry down the road

India is building up a strong ecosystem of SaaS today. SaaS is being considered as a potential growth option by companies at all levels. With the recent lockdown, technology has already made a space in most business operations. In this scenario, it is evident that software implementation is pulling off almost every task in the office quicker and more efficiently.

According to Financial Express, the Indian SaaS market is likely to reach $13-15 billion mark by 2025 from $2.5 billion in 2019. Some of the credit for this exponential growth can be given to the low hiring costs and readily available talent pool of engineers & customer service reps. A positive addition to this can be an increasing slew of investments in technology.

In the SaaS market, a large chunk of revenue is generated by customer relationship management (CRM) software. CRM is one of the fasted growing software among the long list of software. Let me tell you, the CRM market is worth $44.64 billion today and shows no signs of slowing down. Experts have predicted that by 2025, the CRM market may touch the $80 billion mark, almost double than today’s CRM industry revenue. This rapid market growth is also due to the ease of learning and implementing CRM software.

But why CRM one may ask? Here are some statistics that can better explain the reason.

  • 65% of professionals adopted CRM because of its ease of use.
  • 27% of professionals chose CRM for scheduling management.
  • 18% of professionals use CRM for its data snapshot capability.
  • 64.2% of businesses find CRM impactful on their bottom line.

After implementing CRM, many professionals have realized that there has always been an invisible interstice in their business process, which has been filled by CRM now. This realization is just not on the basis of people’s perceptions but statistics. Let me show you

  • Around 74% of businesses enhance their relationships with customers after CRM implementation.
  • 50% of businesses witnessed improvement in productivity.
  • 65% of businesses increased their sales quota.

There is a never-ending list of benefits from CRM; else 13% of businesses would not have considered CRM as their top sales priority. From lead capture to lead engagement, everything becomes well-oiled with CRM.

Many companies want to implement CRM but are low on budget. Especially startups and SME’s are on the receiving end of this problem since there is no proper combination of a feature rich and affordable CRM. COVID-19 also added its bad influence on financials for every business out there.

Don’t worry! You can still get a CRM without burning your pockets. That is FinCRM. The one-day cost of using FinCRM is equivalent to the cost of a cup of coffee. Yes, you heard it right. And the best part is you don’t have to compromise with the features at such a price.

You are getting automatic lead capturing, opportunity management, revenue forecasting, sales pipeline visualization, and many more. Just not this, a bonus that you get with FinCRM is integrated office management software. You get features, such as daily timesheet, knowledge base, task management, estimate & invoice, and the list goes on. What do you need more at the price less than a cup of coffee?