ecommerce

Tips for Setting up and Running a Successful E-Commerce Website

If you’re on this page, you’ll agree that globally, e-commerce is a strongly growing domain with no signs of decline. Digital buyers are increasing worldwide, recent global studies state that in Western countries 46.4% of people now buy online, and will increase to 47.3% by the end of 2018. There are many industry experts that say it is an excellent time to build an e-commerce website and start selling online.

And it’s true.

You may find many online tips on ‘How to Build an Online Store, Online Selling, and Online Store Website Builders’ for example, all are very informative and effective. But one of the pitfalls of e-commerce in 2018 and the foreseeable futures is that retailers can fail if they don’t figure out the consumer’s ever-changing shopping behaviour and adopt new evolving technology trends.

According to statistics, retailers opened 4,080 more stores in 2017 than were closed, and statistics point toward over 5,500 more by the end of 2018.

What is important to note, e-commerce business is growing, and it shows a rise in market volume, sales and revenue not only in top-performing economies but developing countries too. But as we mentioned above online stores are shutting down too.

The reason is they are not able to keep up with the change in trend, new technology adoption and the ever-changing shopping behaviour of customers.

I have written this post to help you create an online store, sell, grow and make it easy for customers to buy by adopting changing shopping behaviour, trends and technologies on an online storefront.

Omnichannel Experience

In the same token, build an end-to-end online shopping experience. But take note: your omnichannel presence must be strategically aligned with your marketing strategy and brand experience. Omnichannel is now the standard. And retailers who continue to invest in their omnichannel strategies will succeed; those that don’t will fail.

Promote product quality, transparency, and sustainability on the store to flourish. Furthermore, try to provide unique in-store experiences to engage your customers. 78% of businesses rate the importance of integrating e-commerce and in-store experiences as vital.

Make Buying Easy

Adopt an easy to use and secure payment solution. Make efforts to adopt mobile payment solutions.

Invest in Smaller-Format Stores

Look to accommodate consumer desire for more specialised selections as specialty stores are proving to be more productive than department stores.

Add Personalisation

 According to an Accenture Interactive study, 56% of consumers are more likely to shop at a retailer in-store or online that recognises them by name.

Retailtainment

Additionally, there is a growing fusion of retail and entertainment. In this the retails try to provide a unique experience to customers with fun to elevate the shopping experience.

Data for Retail Success

 More retailers will apply data to every part of the retail process, from the supply chain to the post right through to the purchase stage of the buyer’s journey. Look to utilise business intelligence and AI to make data-backed decisions and outperform those who don’t.

Ship it the Customer Way

Same-day shipping will likewise grow more prominent. As per a recent study in Australia, 82% of shoppers surveyed want same-day shipping, while 63% want their packages within 1 to 3 hours of placing an order.

Shopping Apps

Retail-centric apps will increase, and we can expect merchants to leverage them to stay competitive.

Email, Social, Push Notifications and SMS

Multi-channel marketingtargeting consumers at each stage of their path to purchase through email, SMS, push notifications, and more will cease to be an afterthought. As a matter of fact, they will become a baseline necessity for successful marketing moving into 2019.

Retail and Technology are now Integrated

Artificial intelligence, augmented reality and virtual reality, are future technologies for e-commerce businesses. They elevate and personalise the buying experience at every stage of the customer’s journey. And now with the latest use of parallax scrolling, coupled with the industry as a whole moving at a rapid pace, we will see integration become more intensified as we move into 2019.

E-Commerce Apps

Glass touchscreens, and fashion store apps. Although not as widespread, augmented reality shopping apps are working as multiple touch points and interactive components of storefronts.

E-Commerce Marketing

Conversely, add marketing accurately. Dedicated roles should be assigned to experienced search marketers to infuse creative strategies. But above all creating and implementing engaging customer experience oriented marketing campaigns. It’s a very competitive industry and today’s marketplace is littered with companies that rarely achieve results. And some firms lead you to believe otherwise. Be sure to check out other customer experiences before you make the jump.

Third Party Tools and Platforms for Selling

Retailers looking to sell their products on Instagram use solutions like Like2Buy, Tapshop, and Soldsie to make photos shoppable. Retailers are increasingly using third parties to get their products into consumers’ hands quickly and easily.

Are You and Your Retail Business Ready for the Future?

When looking for the right developer to create your e-commerce website, look for implementation specialists. A complete e-commerce solution company. They should be able to create online store websites, storefronts, web-stores; set up e-commerce websites and deliver high conversion, multi-device functionality. A top development firm will also provide custom e-commerce development for businesses to get more out of their sites.

What’s Next?

What are you waiting for? There’s no better time to get involved and get excited. This is a fantastic time for online retail, so start thinking about designing your website and look for your new developer.

4 Online Business Models for Aspiring Entrepreneurs

You have considered starting an online business for some time now. Schedule permits you some free time and you’re keen to generate a steady cash flow within a reasonable time frame.

One advantage of going down the online business route is that it requires little capital. It fits your circumstances – an individual with limited resources.

While the thought of getting started motivates you, you are not sure where to start. Ideas run through your head but you cannot seem to choose.

If anything, you understand that building an online business helps you obtain and share knowledge. But the picture in your head is not clear and you need, at the very least, some guidelines.

The good news is that, given how much the Internet has evolved over the years, your opportunities are almost endless. Your biggest challenge, however, is to choose a venture that works.

Common Types of Online Business

If you are not sure what kind of online business to pursue, below are three common entry points to help you arrive at an informed decision:

1. Affiliate Marketing

Becoming an affiliate marketer is not as complicated as many online gurus make it out to be. Simply put, affiliate marketing is about re-selling or promoting the products or services of other entrepreneurs and companies. Affiliate marketers earn a specific commission rate for every product or service sold.

The biggest challenge for this kind of online venture is building a stable and large enough audience who can support your brand or product recommendations. Some marketers go the extra mile to build their credibility until they gain a following. They review products on their blog or create a reseller business website, oftentimes evolving into real influencers.

2. E-Commerce Store

This online business model is perfect for retailers or wholesalers who have no capital but plan to build an actual store in the future. With an e-commerce store, sellers can showcase pictures of their goods and encourage visitors to make a purchase.

One of the best ways to succeed in this online business is to direct your energy into creating a user-friendly website. Your website should not only display your products in an appealing way, but it should be easy to navigate and have features that enhance users’ browsing experience.

All successful e-commerce stores come with a shopping cart, which enables users to purchase multiple products at the same time. They also have a built-in payment terminal where buyers can choose from a variety of online payment options.

3. Gigs

Online gigs are mostly means to an end. Any service individuals or companies are willing to pay for online is essentially considered an online gig. This may be in the form of data entry, surveys, email marketing, writing articles, telemarketing or virtual assistance.

Gigs run for a specific duration. Once they end, you will have to apply for and complete another project. The good thing is that you can stow away your earnings to fund a future project or business undertaking.

While considered by many as mere stepping stones to the real world of online money-making, an accumulation of gigs may turn into some kind of online business. That is if you are willing to stick it out and create an effective business model out of it.

Be discerning when it comes to choosing online gigs. The Internet is rife with scammers and frauds. They often populate classified ads, freelancing platforms and content mills to trick freelancers into working without pay.

Always do your research. Obtain as much information as you can about websites offering gigs. Read reviews and forum discussions.

4. Monetise Your Blog

If you do not have a blog, it’s about time you start one. With the right formula in place, blogging can be a lucrative source of income for just about anyone. In fact, some of the most successful bloggers earn around $50,000 a month – even more.

And the good thing about today’s blogging industry is that it’s no longer as troublesome or as time-consuming as it used to be. Platforms such as WordPress and Google’s Blogger have changed for the better. They now accommodate the accessibility needs of various users.

Be forewarned, however, that starting a blog is a work in progress. The money will not roll in overnight. With patience, consistent quality content and a lot of effort, blogs can generate a sustainable passive income in the long run.

Moreover, mind your target readers. What do they want to read? Can you offer something that will benefit them? What you put out on your blog must be useful to your readers, so that the time they spend browsing your blog would be worth it.

New Business Models

online business models that work

As digital technology evolves, so do online businesses. And “information” sits at the core of this evolution.

Experts from various fields can now bank on their knowledge by creating their own e-learning site, offering paid online classes, launching podcasts and releasing training modules to name a few.

Online marketplaces have also spurred the growth of Software as a Service (SaaS) – online tools specifically developed to solve or troubleshoot business issues. These programs automate company systems and help raise profit.

Moreover, web designers now have plenty of opportunities to sell their self-designed themes and templates. Writers, on one hand, can make money from content mills. On the whole, today’s online business models have been a great source of creative freedom.

If the four avenues listed above fail to give you the advantage you seek, you’re free to explore other alternatives.

Selecting the Ideal Online Business

The ideal business model is subjective. You have to understand different business models will not have the same effects on different entrepreneurs or companies. What may work for your business may not work on another. That is why it is important to select an online business that falls in line with your personal preferences and immediate business needs.

To fast track the selection process, ask basic questions. For how long will you operate your business? How soon do you plan to launch it? How much are you willing to invest on a quarterly or yearly basis? Answering these will help you adopt the most viable business model.

Top 5 Sales Booster Magento 2 Extensions 2018

You just started a business and waiting for sales hike?

We know that its’ a very generic question for you because so many tough competitors are sailing the market already. And you’re dying in the wait of your turn to rule the sea.

Com’on, you don’t have any magic wand that increases your sales in the just short period. As you can do that just go process-wise.

In this topic, we’re going to share you some less known reliable Magento 2 Extensions for increasing your sales.

Let’s have look.

1. Most Viewed & Sold Product Count

Most Viewed and Sold Product Count is the easiest way to hold a good impression of product in the customer’s mind. It will show the people who are viewing your products and most sold products. It will win the customer’s loyalty easily by showing the numbers of sold out products on the product page. So buyers don’t feel hesitance to go for your products. This extension is fully responsive so no worry about any devices.

Spotlight:

  • Display real-time count for most viewed and most sold product.
  • Encourage customer to buy a product by showing real-time countdown.
  • Makes your products more valuable and demandable

 

2. Best Deals – Special Products with Countdown

Sometimes eagerness works more than waiting. Best Deals Magento 2 extension showcase your special products with a countdown features. This is the best way to attack zealous customers. Countdowns display automatically for those products that have set a special price for the specific time period. When this date is passed away then countdown is automatically removed from this products.

Spotlight:

  • Add best deals with the counter on every product’s detail page.
  • Display deals for any product, for any time period.
  • Easily grab buyers attention.
  • Used as a widget-like block that can be inserted anywhere.

 

3. Product Reviews

Generally what you see whenever buying something on any shopping site? Brand, Price or Discount? If everything is okay as you are seeing but what if there are no reviews or bad once? Many people buy products on reviews. Good reviews of products earn loyalty easily also lay a good impression of your store in front of new customers. Product reviews can help you to solve queries of your customers regarding products. Also, build popularity by showing numbers of people talk about your products.

Spotlight:

  • Allows customer to upload the image for the product review.
  • Both registered & guest customer can upload the image with a review.
  • Increase your store sales & reduce the number of rejections or returns goods

 

4. Discount Coupon Code Link

Discount is the huge part of sales. If customers come to your site again for shopping that means he had found valuable products and fare prize. The great amount of discount surely brings them for again shopping. Many customers refer their friends to buy stuff from the big discount site. This Magento 2 Extension apply the automatic discount coupon code for customers on the shopping cart page. So shoppers don’t have to go to a discount page. Also, increase user engagement with your store and earn loyalty and money in an effective way.

Spotlight:

  • No coding skills required to add a discount link.
  • Automatically applied coupon code on shopping cart page.
  • Once redirection URL set, the store owner can share via social media.
  • The store owner can send manual URL for blogs, promotional tools, social campaigns.

 

5. Best Seller Products

Best Seller Products is the useful extension for presenting products which are the best of their collection. You can display your best seller products in two different ways, in the sidebar as a widget or in a slider as well.

Spotlight:

  • As widget-like block that can be inserted anywhere.
  • Drive attention to the website customers/visitors to the products.
  • From bestseller block customer can add their required products directly into the cart, wishlist or can compare also.

So, these are the striking sales boosters for your Magento 2 store. Make use of this extensions and give your website visitors a trouble free shopping experience.

Feel free to mention the extension in the comment section below which suites best for your eCommerce store.

5 Advantages of Using Magento E-Commerce Platform

Developed in 2008 by Varien, a California-based application software company, Magento is a widely used open-source platform for e-commerce. Varien sold majority of its shares to eBay, which subsequently took over operations and added Magento to their e-commerce initiatives.

However, after the eBay break-up, Magento was spun off into an independent company. An enhanced software was released thereafter, spearheaded by its new owner, Permira.

Magento 2.0 was officially released in the latter part of 2015. The repackaged software is still written PHP but improved for maximum user engagement. This new version of Magento also facilitates smooth navigation. Users can take advantage of tools that allow them to easily manage and monitor their business.

Facts About Magento

Magento is regarded as one of the leading e-commerce platforms. Many popular brands use this platform to power their websites including Pepe Jeans, Burger King, soccer club Liverpool F.C. and Huawei.

More than 600,000 websites have used Magento and it currently powers nearly 200,000 live sites. This software is preferred by websites in the following industries (both B2B and B2C): shopping, business, vehicle manufacturing, health, technology and sports.

According to its website, Magento has “over $100 billion in gross merchandise volume.” Billions of products are showcased on different Magento platforms, but its most redeeming feature is its business-friendly system. This e-commerce software is designed to increase profit for business owners.

Reasons to Use Magento

Business owners have more reasons to use Magento. Though not the ultimate e-commerce platform, Magento presents numerous advantages that drive business growth.

Below is a list of defining traits that make this software worth using:

1. Configured for Smartphones and Tablets

There is no better way to get head of the pack than through a responsive website. As more and more people use mobile phones and tablets to browse websites or shop online, a responsive layout that loads fast on any device and changes its dimensions to fit user screens creates better user experience. That is why if you want to encourage users to browse deeper into your store, make sure it loads fast and accommodates any screen size

Magento pays attention to user experience with layouts specially designed for any type of device. One feature, the Magento Enterprise Edition, is capable of speeding up websites, thereby increasing conversions and attracting more customers.

2. Flexible Content Management System 

Magento’s visual page editor lets site owners showcase their products on their own terms. They can customise based on their preferences. The content management interface is also easy to use and adjust. Even users without prior coding experience or knowledge would be able to use this platform thanks to its intuitive, what-you-see-is-what-you-get interface.

3. Spacious with Special Hosting Services

Businesses of any size will enjoy using Magento. Its platform can power up to 500,000 product listing under one website. The built-in shopping cart interface can also hold up 80,000 order every hour. This space is more than enough for small businesses with the potential for further growth.

However, users have to take note that this ability to accommodate a large space and thousands of orders at the same time comes with a price. Extra hosting expenses may be in order. If you are thinking about long-term growth, availing of special hosting services may work to your advantage.

4. SEO-Friendly Coding Structure and CMS

Many e-commerce stores – particularly those dependent on organic traffic and online customers – need search engine optimisation. Magento drives traffic as well as customers to your website with its SEO-friendly structure and CMS.

Users can also download SEO extensions or plugins, through which they can check whether keywords and texts placed on their web pages comply with current SEO standards. They can also add custom meta descriptions, alt tags, browser titles and a lot more to their product pages. Moreover, the platform’s mobile-responsiveness trait falls in line with Google’s new indexing rules, which rank mobile-friendly sites higher than non-optimised ones.

5. Cost-Efficient

35 countries use this e-commerce platform and there are over 800,000 Magento developers across the world. Thanks to their efforts, the platform has a large pool of custom extensions. This means, there is no need for you to build an e-commerce site from scratch. Just work on what they already built and add enhancements or make adjustments as you see fit.

In addition, you can launch Magento in any language using any currency. For business owners, particularly those catering to a global market, this saves time and resources. Furthermore, Magento facilitates conversion rate optimisation – a fine-tuning process that lets users maximise the use of their shopping cart and checkout page.

Ideal E-Commerce Platform

Time and time again, Magento has proven its worth as a leading e-commerce platform. While only five advantages have been listed above, should you choose to use this software for your online business, you will understand that this versatile software can actually benefit your business in more ways than just five.

The key takeaway here is that this platform is not for everyone. For one, it is not for free. So every business that chooses to use this platform must be willing to invest money. The returns are worth it, however, because this software’s creators designed it for business growth. Business owners can also choose packages commensurate to their available budget.

Building a website using this platform may entail costs, but the good news is that you do not have to spend beyond your budget. You only pay for what you can afford.