As technology continues to evolve at an unprecedented pace, the iOS app development space isn’t far behind. iOS app developers are breaking new ground and starting revolutions in their pursuit of better User Experiences (UX). 

As we go further into the year 2023, a number of exciting developments are appearing with the goal of improving the user experience. Here, we will examine the top trends that are presently reshaping the landscape of iOS application development.

Augmented Reality (AR) and Virtual Reality (VR)

Today, augmented and virtual reality (AR/VR) technology may be found in various non-gaming apps. By 2024, it is predicted that the augmented reality market would have grown to more than $50 billion

Apple’s ARKit and other comparable tools let programmers build interactive and immersive environments. For instance, shopping apps with augmented reality features let customers virtually try on clothes by superimposing digital versions of the garments over a live video feed. 

Moreover, users are able to visualize furniture in their residences by placing virtual furniture models in their physical space. By enabling users to engage with virtual items and explore concepts in a more engaging manner, AR can enable hands-on learning experiences in educational apps.


Apple’s UI framework, SwiftUI, encourages declarative app creation by programmers. In contrast to more typical imperative methods, SwiftUI permits developers to express the desired UI in a declarative manner. 

As a result, developers may accomplish more with less code, which streamlines the development process. It shortens the time it takes to create something and makes it less likely that mistakes will be made.

SwiftUI will eventually replace UIKit as the primary UI framework, providing a more streamlined and efficient experience for developers. SwiftUI apps are more responsive and render more quickly as the framework was designed with performance in mind. All these factors when combined results in a reduced iOS app development cost.

Machine Learning (ML) and Artificial Intelligence (AI)

With Core ML and Create ML, Apple has simplified the process of incorporating machine learning models into apps. To perform tasks like image identification, natural language processing, and sentiment analysis, Core ML enables developers to run machine learning models that have already been trained directly on devices. Training your own ML models from scratch has never been easier than with Create ML and no prior experience with machine learning techniques is required. 

Apps that employ ML and AI can tailor their interactions with users by, for example, anticipating their needs and delivering content that best suits them. These developments also allow for improved voice-controlled interactions, enhanced search capabilities, and better text input with autocorrection or predictive suggestions.

Dark Mode

As of iOS 13, users have the option of using a darker color scheme throughout the system and its applications with the new Dark Mode feature. It’s both aesthetically pleasing and functionally useful during iPhone app development in India

The black interface looks well in low-light settings, eases eye strain, and saves power on devices with OLED screens by reducing the number of lighted pixels. Users now anticipate Dark Mode, therefore app makers would be wise to add it if they want to keep up with user expectations and provide a satisfying experience.

Siri and Voice Technology

Voice technology, like Apple’s virtual assistant Siri, is becoming more and more integral to user experience design. As voice recognition technology develops, users will be able to control their favorite apps by simply speaking to their devices. With Siri Shortcuts, users may configure their own voice commands to launch predefined activities within apps. 

For instance, users can create a shortcut to order their preferred coffee by uttering a custom phrase. When compared to traditional input techniques, voice technology has been shown to be more accessible and productive for a wide range of users.

Widget Customization

Apple’s iOS 14 introduced widgets, which may be placed on the home screen to provide instantaneous information and shortcuts to various apps’ features. Widgets allow users to add small bits of information or interactivity to their home screen alongside their favorite apps. 

The widgets of some apps, like the weather app, indicate the current temperature and forecast, while those of others, like the to-do list app, show forthcoming tasks. Customizable widgets improve UX by providing users with quick access to app features and at-a-glance information, eliminating the need to launch the application itself.

Privacy Enhancements

Apple has long been at the vanguard of companies placing a premium on customer privacy, and the company has made numerous improvements in this area. App Tracking Transparency (ATT) is an interesting addition as it mandates that apps get permission from users before tracking their data across different platforms. 

This gives consumers greater control over their personal data by giving them the option to opt-in or out of tracking. Protecting users’ personal information is not only the right thing to do, but it also helps earn consumers’ trust and create a better overall experience.

Apple Pay and Mobile Wallet Integration

Apple Pay and other mobile wallet integration into iOS apps is now a must due to the widespread adoption of mobile payments. With this functionality, customers may make safe and easy transactions without leaving the app or reentering payment information more than once. Developers of iOS apps can improve user retention and reduce friction in the sales cycle by facilitating a safe and streamlined payment process.


The iPad’s native operating system, iPadOS, provides new opportunities to enhance the user experience. Features like multi-window support allow users to open and use numerous applications at once, increasing productivity and allowing for more efficient use of their time. Having a desktop-like experience is made possible with the addition of trackpad compatibility and mouse support, allowing for more accurate and efficient interactions. 

Improved support for the Apple Pencil means developers can make apps that take advantage of the stylus’s fine sketching and handwriting recognition. Developers may give iPad owners experiences that are uniquely suited to their devices by making their apps compatible with iPad OS.

On-device Processing

iOS app developers are increasingly implementing on-device processing in response to concerns over data privacy and security. Instead of sending data to remote servers, on-device processing does the majority of the work locally on the user’s device. 

Users have more say over their data and can avoid sending sensitive information over the internet if it is processed locally. Apps benefit from faster response times and less latency thanks to on-device processing’s elimination of the need for constant network access. Users benefit from increased safety and privacy using this approach.

Swift 5 and Beyond

The release of Swift 5, which had ABI stability, was a boon for programmers in many ways. Stable ABIs make it possible to use Swift libraries in applications without installing the Swift runtime, which in turn reduces app size and boosts speed. The reliability also ensures compatibility across apps developed with different Swift releases. 

With Swift 5 and its subsequent improvements, iOS app development has become more adaptable, efficient, and reliable, allowing programmers to create apps that are faster, safer, and more reliable.

Bottom Line

The realm of iOS app development is continuously evolving, but the end goal remains the same: to enhance the user experience. Leveraging trending features and anticipating future advancements keeps developers at the forefront of iOS app development. This ensures intuitive, engaging, and innovative user experiences.


Nikunj Shingala is a Co-founder of Webs Optimization Software Solution Company, a leading web & mobile application Development Company specialized in Hybrid, Native, iOS and android app development.

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