Attention is a commodity all brands are after. Holding it is another story. Effective YouTube ads must grab viewers’ attention within the first five seconds, but this is just the beginning. You must keep it throughout your ad and somehow persuade them to take action to convert them into real leads. While this may seem simple, it’s far more challenging than it sounds. The top social media production platform for sharing videos is YouTube. In a world where there are thousands of hours of ads are created every single day, standing out takes a bit more thought than a whiteboard…
Author: Torrey Tayenaka
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based commercial video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.