If you want your ecommerce store to succeed and have a steady flow of customers, lead generation is vital.
While ecommerce lead generation is competitive, your company needs a smart strategy to stand out. By having a competitive strategy, you can attract quality traffic to your ecommerce store and then move them in the sales funnel until they’re ready to buy.
In this post, we’ll walk you through the ten effective methods that you can use in generating ecommerce leads for your store:
1. Optimize Your Website
If your site isn’t polished, visitors can get confused. The main goal is to make things straightforward. That way, your buyers can go to the checkout successfully without getting lost on your site.
The same thing goes for CTA buttons. Make sure you use vibrant colors and fonts that grab their attention, and they know what to do.
To increase e-commerce conversion rates, don’t forget to optimize your site for mobile as well. If you have a text that’s difficult to read and your site is hard to navigate, they might risk losing your customers in the long run.
2. Content Marketing
This tactic involves regularly publishing relevant and high-value content to attract, engage, and retain your audience.
But content marketing is more than just written words. An excellent content strategy utilizes videos as well. Not only are they more engaging than texts and slideshows, but they also provide a variety of ways to communicate with customers through tutorials, product demos, testimonials, etc.
3. Search Engine Optimization (SEO)
Think about how your prospects want to shop for the products they want online. Most can start looking up items they want on search engines like Google.
With an SEO strategy, you can improve your site to help it rank on top on the search results. Doing it makes it easy for prospective customers to find you and lets you focus your budget on those leads actively looking up your products online.
4. Paid Advertising
While SEO is one of the long-term strategies that you can use for ecommerce lead generation, running pay-per-click ads on platforms like Google Ads is a highly effective way to reach more people while establishing your SEO rankings. PPC ads are also helpful for competitive keywords with clear purchase intent.
When creating your campaigns, you need to determine where to show your ads based on user search keywords. Let’s say that you’re selling running shoes. Then you can show an ad on the search results for “women’s trail running shoes.”
After that, you set bids based on how much you’re willing to pay for every click on your site and pay only when your specific ad is clicked.
5. Email Marketing
Don’t let a prospective buyer’s email address gather dust- emails are key to connecting with your customers.
So make sure you send welcome emails, newsletters, and follow-ups, and don’t forget to throw a couple of discounts here and there. This gives your prospects opportunities to return, cross the finish line and buy your products.
6. Social Media Marketing
Social media marketing is a kind of online marketing that promotes and sells to individuals on social networks like Facebook, Instagram, YouTube, Twitter, etc. A successful social media marketing campaign allows you to boost brand awareness and enhance your customer engagement by offering them timely and relevant content.
You also need to know your customers and the platforms they spend most of their time on. For instance, if you’re targeting teens, TikTok may be your best platform. On the other hand, if you’re targeting an older demographic with a specific niche, then Facebook might be an ideal platform.
You can also use these social media platforms to promote your content and share links. You can also tap into Facebook ads, which are more cost-effective than Google ads while allowing better targeting.
7. Influencer Marketing
Influencer marketing allows your followers to learn more about your brand and allows you to capture the interest of new audiences from a single content creator or engagement effort.
High-quality influencers can also bring in mutually beneficial partnerships, which are often replicated throughout your content strategy, allowing you to have a significant return on investment. It’s also more cost-effective if you want to generate brand awareness and increase your bottom line.
8. Optimize for Mobile
Optimizing your site for mobile is one of the surefire ways to boost lead generation for ecommerce sites, and it provides users with a better mobile experience.
By optimizing your site for mobile, you can test whether your site is for devices of all sizes. Ensure the buttons, forms, menus, search bars, etc., are easy to use. You can also check if your content is in the right size. Google’s Mobile-Friendly Test lets you test how well your site performs on mobile, which sites need improvement, and which pages don’t load properly.
9. Live Chat and Customer Support
There might be times that your visitors will waver with your lead generation offer. That’s where live chat comes in to help them make a decision.
Live chat is a powerful tool that you can use to win more sales. When you use live chat software, it’s easier to determine what visitors want. In the same way, you can also make changes in your copy, tweak it to look more engaging, and convert more visitors into leads and sales.
Over to You
At the end of the day, it can be challenging to establish your brand in the ecommerce industry since the market is already crowded. That’s because every ecommerce business out there is unique. Thus, you must constantly check your data to know which strategies can increase leads and sales.
Think about how the different user journeys affect your ROI so that you can look for the most cost-effective lead generation methods. Also, to maximize your site for conversions, you can apply the ‘ABT’ rule or the always-be testing rule. Good luck!