As any website owner or manager knows, monitoring website performance is essential. Knowing how your site performs in terms of speed and stability will have a huge impact on visitor experience and conversion rates.
To successfully leverage the power of website performance monitoring, you need to be aware of the tools available and understand how to use them correctly. From Webprecis, here are tips on how to make the most out of your website performance monitoring efforts.
Identify Areas for Improvement
Understand Performance Metrics
If you’re going to get the most out of website performance monitoring initiatives, then it pays off greatly to put some time and effort into understanding the basics behind different metrics, such as uptime percentage, response or HTTP codes generated by users’ visits, DNS lookup answers, etc. Knowing what metrics should return which values make identifying strange outputs much faster and easier and will help you considerably when troubleshooting potential issues in the future.
Monitor SEO Results
Website performance monitoring isn’t just helpful when it comes to ensuring visitor satisfaction — it’s also important to keep tabs on SEO results, as well. By observing changes in search engine rankings after launching new content or making adjustments to existing pages, you get an idea if your optimization efforts are bearing fruit or not, giving you precious information you can use as you determine future strategies for visibility in search engine page results (SERPs).
Find Bugs Before Visitors Do
Monitoring website performance not only helps you track visitor behavior but also allows you to discover unexpected bugs before anyone else notices them. By running tests on webpages regularly or whenever changes are made, it’s possible to pick up potential issues quickly and correct them before they become major problems for visitors. This proactive approach to bug discovery ensures that your customers consistently have positive experiences on your site every time they visit it.
Learn More About Customer Behavior
A great method to complement website performance monitoring is process mining. This uses data analysis techniques to uncover patterns in customer behavior and reveal insights into user behavior and preferences. For example, process mining will easily show which sections of your site draw the most attention from visitors and which ones are often overlooked or less popular. By leveraging process mining, you discover meaningful insights about customer behavior and preference — check it out for more info.
Brush Up on Coding
Indeed, there are many reasons why you should track your website performance, and no reason not to. By understanding the metrics to look out for, heightening SEO efforts, and understanding coding languages, your website performance monitoring will be on track. Add data analysis through process mining to learn more about user behavior, and you can simply sit back and watch those conversions roll in no time.