Have you ever noticed how some videos on your feed just make you stop scrolling? A quick clip of someone trying a new snack, a tiny hack with a gadget, or a spontaneous reaction to a beauty product. This is the secret source of UGC video ads. They grab attention because they look and feel like content from your friends, not polished commercials.
In this guide, we’ll show brands how to craft UGC video ads that don’t just exist; they get watched, shared, and loved. You’ll see why authenticity matters, how AI can make production a breeze, and practical ways to bring these videos to life.
What Makes UGC Video Ads Different
UGC video ads stand out because they mimic real life. Forget perfectly staged shots and scripted lines. These videos feel like someone just picked up their phone to share something they really like. That natural vibe is what makes people stop, watch, and trust the message.
Power comes from relatability. A viewer connects instantly when they see someone like them trying, using, or reacting to a product. That’s the same reason a friend’s recommendation feels more convincing than a TV ad.
Some easy-to-picture examples:
- A 20-second clip of someone showing their daily routine with a new coffee mug
- A casual “first impressions” reaction to a new gadget
- A fan shoots a mini tutorial on how they style your product
These videos are short, shareable, and full of personality. The key is to let real people—or avatars designed to feel like them—tell the story. When content feels authentic, it resonates—and that’s how UGC turns viewers into fans.
How AI Helps You Create Better UGC Video Ads
Some clips grab your attention because they feel real, like a friend sharing something they actually use and love. Brands want that same vibe, but turn raw footage into an engaging ad that takes hours of trial and error. AI changes the game.
Here’s how it makes creating UGC video ads easier and more effective:
- Smart Editing
AI can quickly spot the best parts of your footage, trim unnecessary bits, and adjust lighting and sound. The result is a polished video that still feels genuine.
- Seamless Enhancements
Subtitles, text overlays, and music can be suggested automatically, aligning with your brand tone without making the video seem overproduced.
- Personalized Versions
Need to see what works best? AI lets you generate multiple edits for different audience segments, helping you test and optimize content at scale.
With these tools, brands can produce UGC video ads that are fast to make, visually appealing, and, most importantly, authentic. The casual, everyday energy of the original content stays intact, making your videos relatable, trustworthy, and memorable.
Simple Steps to Make UGC Video Ads with Ease
You don’t need fancy cameras or hired actors to make a UGC video. With Topview’s product Avatar, you just upload a photo and let an avatar do the talking—literally. It’s like having a digital creator show off your product in a natural, UGC-style way.
Step 1: Pick an avatar
Log into Topview, open the Product Avatar tool, and choose the avatar that feels right for your product.
Step 2: Upload your product photo
Make sure it’s clear and well lit, as that’s what your audience will see.
Step 3: Place it naturally
Drag the photo into the avatar’s hands and adjust until it looks seamless.
Step 4: Preview and adjust
Topview gives you a few versions, so just pick the one that looks most natural.
Step 5: Add your script
Type in what you want the avatar to say, adjust the voice, and you’re set.Click generate, and boom—you’ve got a UGC-style video that feels personal, authentic, and ready to post.
Sometimes the best ads don’t come from a brand at all – they come straight from the people who use your product every day. If you want your audience to start creating, you don’t need a complicated plan. Just give them a reason to join:
- Keep it playful
People love to join when it feels fun. Launch a simple challenge, a hashtag trend, or ask fans to show off their favorite way to use your product. The easier and more enjoyable it is, the more likely they will share.
- Shine a spotlight on them
When you feature real customer videos on your social channels, it makes people feel seen and valued. Recognition goes a long way–one repost can inspire dozens more to share their own clips.
- Give a little extra push
Discounts, shoutouts, or small prizes can motivate participation. Just remember: the reward should be a bonus, not the main reason they create. The authenticity of their content is what really resonates.
When you combine these little nudges, your customers naturally become storytellers. The content they create feels fresh, relatable, and more compelling than anything scripted.
Conclusion
At the end of the day, UGC video ads win because they look and feel real. With Topview, you can capture that same energy even when starting from scratch.
So go ahead, try it out. The next great ad for your brand might not come from a studio, it might come from your community, or even your own Topview avatar.
