The design of a website is the foremost thing that strikes a user when he visits a website for the first time. A good web design will definitely have a long lasting impression on the mind of an individual and will prompt him to visit the website again. From the perspective of a business, the design of its official website plays a vital role in making it successful over the Internet.
However, the efforts that are made in enhancing the design of a website will be of no use if the users are not able to view it in the search engine results. Therefore, it becomes necessary to develop a website by taking into account the necessary SEO principles and make it search engine friendly.
The objective of this post is to showcase the top 7 SEO tips that will enhance the web design.
1. Include High Quality Content
You can find a number of posts all over the Internet that emphasize the importance of using quality web content. A website without content is similar to a person without a name. Content is one of the important components that search engines look forward to before making a website rank in the search results. It is important that at the time of designing a website the content needs to be placed in a well-defined manner on it. This includes proper headings, paragraphs and the required links. It becomes crucial that the planning of the content that has to be included on the website is done during the design stage itself.
2. Search Engine Friendly Navigation
3. Include Keywords in URLs
By including keywords in the website’s URL will act as a description for the content that is placed on the site. The URL must be such which is easy for the search engines to crawl. It is recommended to customize the URL and change the pre-defined special codes that are used for the URL of the page. Some of the popular Content Management Systems like WordPress will give an opportunity to customize the URL of your website and make it search engine friendly.
4. Add Alt Attributes For The Images
The images that are included in a website should have an alternative description. All the alt attributes of the images should be 100% W3C compliant, however, this can be made up by adding some sort of text. These alt attributes are read by the search engines and prove to be an important factor while matching these with the search query that is fired by an individual. The search engines also have an image exclusive search section where the alt attributes play their part in ranking the image based searches. When the images are not displayed these alt attributes describe these images.
5. Keep The Web pages Updated
A website acts as a source of information especially if it is a blogging platform. Try including some portion of the latest posts on your web pages. Search engines give preference to the websites that keep on updating and changing their content. This is an indication that the website is active and live. The crawling frequency of the search engines increases when updations are made in a website’s content.
6. Add Unique Meta Data
Most of the times, while creating the template of a website the web designers don’t change the meta data. Due to this, the various pages will end up using the original placeholder information. The page titles, keywords and descriptions should all be different. The meta data should be exclusive to every page. This is one of the ways in which a search engine becomes aware of the structure of a website.
7. Block The Unwanted Pages
There are certain pages on a website that the search engines should not index. These pages should not be made available for the web crawlers as these may lead to duplicity issues with the search engines and also have a negative impact on your content’s density. Consequently, the rankings of the website will be affected.
In The End
The main objective of a business is to increase its customer base and a website is the best way to achieve this. Above mentioned are few of the useful SEO tips that should be strictly followed while designing a website. I hope that these will make your business website rank higher in the search results that will ultimately reap profits for you.
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