Author: Corinne Hammond

Branding and brand management influence the way customers think and feel about your ecommerce company, products, and services. You shape and drive business growth and success with good branding practices. If you’re the owner of a new ecommerce business, you can improve brand positioning and market penetration using professional and DIY branding efforts—including advertising and visual identity packaging. Webprecis shares some effective branding practices. Brand Strategy and Management Your brand is an asset and a resource to improve how your customers and target audience perceive your products and services. Customers experience your brand and value proposition individually, and effective branding…

Read More

Make Moving While Starting a Business Easier With This Guide Starting a home-based business is a great way to call your own shots while working flexible hours, but if your current house isn’t ideal for a business setup, you might find yourself needing a change. Whether you require more space or a home that’s closer to your clients, a move can alleviate quite a few problems as you get your business up and running. However, moving and starting a business at the same time can be stressful, to say the least. There are a lot of moving parts to consider,…

Read More

Video games are a thriving industry, and you may be one of many who enjoy the excitement that video games provide. If your love of video games has sparked technical creativity in you, then perhaps the best career to consider is as a game developer. Still, there are opportunities in less tech-oriented businesses that will allow you to earn an income just from playing the games. Read on to learn more. What Skills Are Required for Game Developers? The average programmer’s salary is around $95,300, and it’s a fast-paced, high-pressure job. A game developer does much more than write code; they…

Read More

As a small business owner, you may be trying to come up with new ways to engage your customers and draw them into your Chicago, IL business. Have you considered starting an email newsletter? You might be surprised how much your current customers will enjoy hearing from you, especially if your newsletter is interesting and valuable to them in some way, and you may even attract some new customers in the process. Below, Webprecis offers tips to help you make an unforgettable newsletter. The Benefits of a Newsletter You may think that an email newsletter is just too much work…

Read More

The learning curve for first-time entrepreneurs is steep. With concern for the logistics of making money, not to mention every other obligation that goes into starting a business, it’s easy to drop the ball on some of the more heady aspects of your startup. The value of understanding and utilizing business contracts cannot be overstated, so be sure to conduct the right amount of consideration and research when implementing them. How Do Contracts Help Business Owners? A good business agreement sets expectations between the parties on either end of a deal, usually establishing a cost being paid for a good…

Read More