Author: Anton Kachura

As the banking industry continues to evolve in the digital age, more and more financial institutions are turning to gamification techniques to enhance the customer experience. Banking gamification involves the integration of game-like elements, such as rewards, challenges, and leaderboards, into banking platforms to make the experience more engaging and interactive for users. One of the primary reasons why banks are turning to gamification is to increase customer engagement and retention. By making banking more fun and entertaining, customers are more likely to use their banking platform more frequently and for longer periods of time. This increased engagement can help…