Who is Apoorva Mukhija?
Apoorva Mukhija, who goes by the name The Rebel Kid, is a well-known digital creator, model, and social media influencer. Her bold personality and sharp sense of humor are well-known. Apoorva became famous for her humorous rants, relatable skits, and lifestyle content on YouTube and Instagram. Her contributions to the content creation world have earned her many awards. As of now, there are millions of people following her on Instagram and YouTube. Fame is accompanied by controversy, much like a shadow that never goes away.
During the 2020 lockdown, she started creating content mainly to express her unique perspective on life, relationships, and pop culture. This has led to collaborations with top brands like Nike, Amazon, and Maybelline over the years. Forbes India’s top 100 digital stars list in 2024 saw her ranked 8th, making her one of India’s most influential digital creators.
| Real Name/Full Name | Apoorva Mukhija |
| Date Of Birth | 28th July 2001 |
| Age | 23 years old |
| Birthplace | New Delhi, India. |
| Nationality | Indian. |
| Religion | Hindu. |
| Zodiac sign | Leo |
| Father | Not Known |
| Mother | Anita Mukhija |
| Hair Color | Brown |
| Eye Color | Brown |
| Height | 5 feet 6 inch |
| Weight | 53 Kg |
| Marital Status | Relationship |
| Spouse | Not Married |
| Siblings | 1 |
| Profession | Actress, Model, and Content Creater. |
| Net worth | INR 70 to 80 Lakhs. |
Biography
Born on July 28, 2001 in New Delhi, Apoorva Mukhija spent her childhood in Noida, Uttar Pradesh. Anita Mukhija, a teacher at Ambala Cantt, is the mother of Apoorva, and she also has a younger brother. Her father is employed in a government position. Apoorva finds inspiration in her mother, who fought against small-town stereotypes.
Poorva’s educational background is solid. Khaitan Public School was where she started her education and then moved on to the Convent of Jesus and Mary in Delhi. At Delhi Public School in Panipat, she finished her high school education and discovered an interest in computer programming. Manipal University in Jaipur is where she pursued a B.Tech in Computer Science due to her passion for technology. She worked as an Associate Sales Engineer Analyst at Dell Technologies in Bangalore after interning in web development during her college years.
Personal Life
Apoorva had a relationship with Utsav Dahiya, an investment banker, which has now ended. At the Delhi Technological University’s Under 25 Summit in 2025, some students made fun of her about Utsav, and the video became famous. Apoorva responded boldly, ‘I am not ashamed of my past.’
Apoorva is keeping her love life hidden, even though she is famous. Her career is her primary focus as of 2024 and she is a single woman. Traveling (she organizes trips for family and friends) and modeling, photography, and video creation are some of her hobbies.
Career
Apoorva’s content career began at a young age. At 18 years old, she began uploading videos filled with comic relief, which were viewed. Despite her slow growth, it was still noticeable. In 2019 she released her first video, ‘If Beauty Experts Were Honest,’ which was a surprise hit and well-received by her peers.
In 2023, she became a viral celebrity when she reached 100K, and soon she reached 500K. She commenced her employment with Amazon, Netflix, Disney+, and numerous other companies. She was given the opportunity to work on the Hindi television series ‘Who’s Your Gynac?’ in the same year. Following that, she appeared in the Hindi TV show ‘Baat Pakki’ and the Bollywood film ‘Nadaaniyan’.
Additionally, Dell Technologies arranged for her to work as an Associate Sales Engineer Analyst in Bangalore. It is safe to say that although she had already been working on making her own niche, she was already trying to get a feel for the corporate world by working various positions, albeit they were possibly WFH positions, but still very impressive.
The humor found in everyday life is what makes her resonate deeply with Gen Z audiences. Her rise to fame started during the 2020 lockdown when she used her creativity to create relatable content. Nike, Amazon, and Maybelline have collaborated with her talent, which has not gone unnoticed. Forbes India’s list of top 100 digital stars in 2024 included Apoorva at 8th place.
Net Worth
Apoorva Mukhija’s fame as a content creator in India is why she is making a significant amount of money every year. The reports on the internet indicate that she is earning approximately 70 to 80 Lakhs per month. She creates this through brand collaborations, which she posts on her Instagram. Nike, Kate Spade, Ajio, Urbanic, Cadbury, Nestle, and others are among the big brands she collaborates with.
Social Media
| Social Media | Username | Followers/Subscribers |
| @the.rebel.kid | 4.4M | |
| YouTube | @the.rebelkid | 1.25M |
