website design

Why Should Startups Invest in Website Design?

We understand that investing in a custom website design can be difficult as a startup. It might be tempting to acquire website templates that have already been designed. The majority of the time, they are affordable and can be set up in a matter of days. On the other hand, a custom website will always give greater value to your company in the long term than a template website.

As a result, it is critical to see your website as an investment rather than a cost. In the same way that having a fantastic team member or having a fantastic business location will ultimately pay rewards, having a wonderful website will eventually pay benefits.

What is the reason behind this?     

Here are six compelling arguments for why every startup should invest in bespoke website design.

1. Maintain your independence and adaptability to change

The opportunity to showcase what matters most to your organization is the most obvious benefit of bespoke web design. You may put whichever features are most important to you and your customers front and center. 

Any business owner realizes that their company is always changing. The most successful firms are those that can pivot when the market demands it, whether it’s with a new product, a new brand, or even a new primary focus.

A template website restricts your options. Even if you previously discovered a template that works for you, you may find yourself stuck in it and unable to change. By the way, going for ready websites can help in the initial stage.

Your adaptable company requires an adaptable website that can keep up with your demanding business needs as well as the demands of your demanding consumers.

With a bespoke website design, you have complete control and genuine business independence, allowing you to make any unique modifications needed—no matter how minor—to ensure that your company is never held down by technology.

2. Promote Your Business   

Branding is at the heart of digital marketing. While your product or service may be superior to those of your competitors, it is the power of your brand that brings customers in the door.

You will limit your potential to stand out from the crowd if you use template websites. When your customers see a cookie-cutter website, they think of a cookie-cutter company.

With a bespoke website design, you’ll be able to show off your brand’s genuine strength and what makes you stand out. A beautiful website design combined with strong, focused brand positions your company more trustworthy, competent, and compelling.

A good web designer will collaborate with you to ensure that your website reflects all of the best parts of your branding so that your visitors have a clear understanding of who you are and what you do.

3. Create a memorable customer experience    

In the same way, you should aim to provide a personalized, personal experience for each consumer in your day-to-day business transactions. It would help if you did the same with your website.

A one-size-fits-all website solution is unlikely to provide your clients with the personalized experience they want. Because you know your consumer best, bespoke web design allows you to personalize your website to them.

Better customer experience

Your website has to deliver a fantastic experience at every step of the journey, whether it’s a distinctive landing page layout, a clear navigation architecture, a highly responsive design, or an intuitive user funnel.

Because every encounter with your website is a business engagement.

4. Keep Your Business Modern      

Keep up with the time as technology is evolving at a rapid pace. When it comes to site design, it’s no different. The way people use the internet is always evolving, whether it’s due to better phones, browsers, or other unforeseen competitors.

With a website design, you can keep on top of that change, ensuring that your site visitors—and prospective customers—are always getting the most up-to-date browsing experience.

5. Boost SEO and traffic     

A bespoke website design may significantly affect all of the most essential search engine ranking variables. Especially a custom website studio that is up to date on SEO developments.

The quantity of high-quality links going to your website has long been the most significant ranking criteria. A beautiful, appealing website design attracts more links than anything else.

boost seo and website traffic

Google’s recent algorithm has prioritized giving greater weight to websites that deliver an exceptional user experience through unique, engaging content.

When ranking your site in search results, factors such as how much time a person spends on your site and how many pages they engage with are now considered.

As a result, the more you can “wow” your site visitors, the more likely you will have a favourable impact on the signals that Google values most—increasing the number of visits to your site and thereby increasing your company.

6. Increase Your Return on Investment (ROI)        

At the end of the day, you’re in business to make money. You should evaluate every business move you make to see if it benefits your bottom line. As a result, you should approach your website in the same manner. Is your website only an online business card, or does it serve as the engine that drives your company?

When it comes to web design, a customized design will always provide a higher return on investment.

It is the culmination of all of the preceding advantages on this list. A personalized website will attract more potential consumers, give a better customer experience once they arrive, and eventually turn more visitors into customers.

better ROI

As a result, it’s better to think of your website as an investment rather than a cost. A great website will pay for itself many times over by generating new revenue for you. 

Websites are inescapable in business. You may appealingly present your business by using them. You can represent products and services in any way. Websites also allow users to transcend geographical and temporal constraints that a physical shop imposes.

Websites are also one of the most cost-effective marketing tools. You may also link social media accounts like Facebook to reach more people. A website built using top SEO methods and digital marketing strategies may do wonders for your company’s success. 

If you want to research more on how website design and development can help your startup, you should consult with some experienced web development company. Professional web developers with expertise in different industry verticals can help you define a suitable strategy for investing in your online presence. 

Tips for Setting up and Running a Successful E-Commerce Website

If you’re on this page, you’ll agree that globally, e-commerce is a strongly growing domain with no signs of decline. Digital buyers are increasing worldwide, recent global studies state that in Western countries 46.4% of people now buy online, and will increase to 47.3% by the end of 2018. There are many industry experts that say it is an excellent time to build an e-commerce website and start selling online.

And it’s true.

You may find many online tips on ‘How to Build an Online Store, Online Selling, and Online Store Website Builders’ for example, all are very informative and effective. But one of the pitfalls of e-commerce in 2018 and the foreseeable futures is that retailers can fail if they don’t figure out the consumer’s ever-changing shopping behaviour and adopt new evolving technology trends.

According to statistics, retailers opened 4,080 more stores in 2017 than were closed, and statistics point toward over 5,500 more by the end of 2018.

What is important to note, e-commerce business is growing, and it shows a rise in market volume, sales and revenue not only in top-performing economies but developing countries too. But as we mentioned above online stores are shutting down too.

The reason is they are not able to keep up with the change in trend, new technology adoption and the ever-changing shopping behaviour of customers.

I have written this post to help you create an online store, sell, grow and make it easy for customers to buy by adopting changing shopping behaviour, trends and technologies on an online storefront.

Omnichannel Experience

In the same token, build an end-to-end online shopping experience. But take note: your omnichannel presence must be strategically aligned with your marketing strategy and brand experience. Omnichannel is now the standard. And retailers who continue to invest in their omnichannel strategies will succeed; those that don’t will fail.

Promote product quality, transparency, and sustainability on the store to flourish. Furthermore, try to provide unique in-store experiences to engage your customers. 78% of businesses rate the importance of integrating e-commerce and in-store experiences as vital.

Make Buying Easy

Adopt an easy to use and secure payment solution. Make efforts to adopt mobile payment solutions.

Invest in Smaller-Format Stores

Look to accommodate consumer desire for more specialised selections as specialty stores are proving to be more productive than department stores.

Add Personalisation

 According to an Accenture Interactive study, 56% of consumers are more likely to shop at a retailer in-store or online that recognises them by name.

Retailtainment

Additionally, there is a growing fusion of retail and entertainment. In this the retails try to provide a unique experience to customers with fun to elevate the shopping experience.

Data for Retail Success

 More retailers will apply data to every part of the retail process, from the supply chain to the post right through to the purchase stage of the buyer’s journey. Look to utilise business intelligence and AI to make data-backed decisions and outperform those who don’t.

Ship it the Customer Way

Same-day shipping will likewise grow more prominent. As per a recent study in Australia, 82% of shoppers surveyed want same-day shipping, while 63% want their packages within 1 to 3 hours of placing an order.

Shopping Apps

Retail-centric apps will increase, and we can expect merchants to leverage them to stay competitive.

Email, Social, Push Notifications and SMS

Multi-channel marketingtargeting consumers at each stage of their path to purchase through email, SMS, push notifications, and more will cease to be an afterthought. As a matter of fact, they will become a baseline necessity for successful marketing moving into 2019.

Retail and Technology are now Integrated

Artificial intelligence, augmented reality and virtual reality, are future technologies for e-commerce businesses. They elevate and personalise the buying experience at every stage of the customer’s journey. And now with the latest use of parallax scrolling, coupled with the industry as a whole moving at a rapid pace, we will see integration become more intensified as we move into 2019.

E-Commerce Apps

Glass touchscreens, and fashion store apps. Although not as widespread, augmented reality shopping apps are working as multiple touch points and interactive components of storefronts.

E-Commerce Marketing

Conversely, add marketing accurately. Dedicated roles should be assigned to experienced search marketers to infuse creative strategies. But above all creating and implementing engaging customer experience oriented marketing campaigns. It’s a very competitive industry and today’s marketplace is littered with companies that rarely achieve results. And some firms lead you to believe otherwise. Be sure to check out other customer experiences before you make the jump.

Third Party Tools and Platforms for Selling

Retailers looking to sell their products on Instagram use solutions like Like2Buy, Tapshop, and Soldsie to make photos shoppable. Retailers are increasingly using third parties to get their products into consumers’ hands quickly and easily.

Are You and Your Retail Business Ready for the Future?

When looking for the right developer to create your e-commerce website, look for implementation specialists. A complete e-commerce solution company. They should be able to create online store websites, storefronts, web-stores; set up e-commerce websites and deliver high conversion, multi-device functionality. A top development firm will also provide custom e-commerce development for businesses to get more out of their sites.

What’s Next?

What are you waiting for? There’s no better time to get involved and get excited. This is a fantastic time for online retail, so start thinking about designing your website and look for your new developer.

5 Advantages of Using Magento E-Commerce Platform

Developed in 2008 by Varien, a California-based application software company, Magento is a widely used open-source platform for e-commerce. Varien sold majority of its shares to eBay, which subsequently took over operations and added Magento to their e-commerce initiatives.

However, after the eBay break-up, Magento was spun off into an independent company. An enhanced software was released thereafter, spearheaded by its new owner, Permira.

Magento 2.0 was officially released in the latter part of 2015. The repackaged software is still written PHP but improved for maximum user engagement. This new version of Magento also facilitates smooth navigation. Users can take advantage of tools that allow them to easily manage and monitor their business.

Facts About Magento

Magento is regarded as one of the leading e-commerce platforms. Many popular brands use this platform to power their websites including Pepe Jeans, Burger King, soccer club Liverpool F.C. and Huawei.

More than 600,000 websites have used Magento and it currently powers nearly 200,000 live sites. This software is preferred by websites in the following industries (both B2B and B2C): shopping, business, vehicle manufacturing, health, technology and sports.

According to its website, Magento has “over $100 billion in gross merchandise volume.” Billions of products are showcased on different Magento platforms, but its most redeeming feature is its business-friendly system. This e-commerce software is designed to increase profit for business owners.

Reasons to Use Magento

Business owners have more reasons to use Magento. Though not the ultimate e-commerce platform, Magento presents numerous advantages that drive business growth.

Below is a list of defining traits that make this software worth using:

1. Configured for Smartphones and Tablets

There is no better way to get head of the pack than through a responsive website. As more and more people use mobile phones and tablets to browse websites or shop online, a responsive layout that loads fast on any device and changes its dimensions to fit user screens creates better user experience. That is why if you want to encourage users to browse deeper into your store, make sure it loads fast and accommodates any screen size

Magento pays attention to user experience with layouts specially designed for any type of device. One feature, the Magento Enterprise Edition, is capable of speeding up websites, thereby increasing conversions and attracting more customers.

2. Flexible Content Management System 

Magento’s visual page editor lets site owners showcase their products on their own terms. They can customise based on their preferences. The content management interface is also easy to use and adjust. Even users without prior coding experience or knowledge would be able to use this platform thanks to its intuitive, what-you-see-is-what-you-get interface.

3. Spacious with Special Hosting Services

Businesses of any size will enjoy using Magento. Its platform can power up to 500,000 product listing under one website. The built-in shopping cart interface can also hold up 80,000 order every hour. This space is more than enough for small businesses with the potential for further growth.

However, users have to take note that this ability to accommodate a large space and thousands of orders at the same time comes with a price. Extra hosting expenses may be in order. If you are thinking about long-term growth, availing of special hosting services may work to your advantage.

4. SEO-Friendly Coding Structure and CMS

Many e-commerce stores – particularly those dependent on organic traffic and online customers – need search engine optimisation. Magento drives traffic as well as customers to your website with its SEO-friendly structure and CMS.

Users can also download SEO extensions or plugins, through which they can check whether keywords and texts placed on their web pages comply with current SEO standards. They can also add custom meta descriptions, alt tags, browser titles and a lot more to their product pages. Moreover, the platform’s mobile-responsiveness trait falls in line with Google’s new indexing rules, which rank mobile-friendly sites higher than non-optimised ones.

5. Cost-Efficient

35 countries use this e-commerce platform and there are over 800,000 Magento developers across the world. Thanks to their efforts, the platform has a large pool of custom extensions. This means, there is no need for you to build an e-commerce site from scratch. Just work on what they already built and add enhancements or make adjustments as you see fit.

In addition, you can launch Magento in any language using any currency. For business owners, particularly those catering to a global market, this saves time and resources. Furthermore, Magento facilitates conversion rate optimisation – a fine-tuning process that lets users maximise the use of their shopping cart and checkout page.

Ideal E-Commerce Platform

Time and time again, Magento has proven its worth as a leading e-commerce platform. While only five advantages have been listed above, should you choose to use this software for your online business, you will understand that this versatile software can actually benefit your business in more ways than just five.

The key takeaway here is that this platform is not for everyone. For one, it is not for free. So every business that chooses to use this platform must be willing to invest money. The returns are worth it, however, because this software’s creators designed it for business growth. Business owners can also choose packages commensurate to their available budget.

Building a website using this platform may entail costs, but the good news is that you do not have to spend beyond your budget. You only pay for what you can afford.