web designing

How SEO and Web Design Go Hand In Hand?

Wondering how search engine optimization and web design go hand in hand & why does it matter to your business? If yes, there is so much to tell you about! Come, let’s dive deeper into it.

If you’re managing a business or a website, then good SEO can help you with your digital presence.

How will you determine a good SEO?

Good SEO will scale your business presence online and helps you in branding and lead acquisition, which is still a dream for many people.

Do you know, SEO and web design go hand in hand with one other? It is because a poor web design will definitely make a negative impact on Google and various other search engine’s guidelines. And that is why it really gets important for your business to optimize your website design according to SEO norms.

Come, let’s now have a look at how Calgary SEO Companies believe SEO and web design are related to each other and why you must focus on a search engine optimized website design.

How Does SEO Work?

Before we directly jump into this, let’s have a quick review on how does it (SEO) actually work on Google. Well, the Google search engine makes use of web crawlers to crawl the search engine in pursuit of suitable websites that would likely be able to provide solutions to what users are seeking (search queries).

There are three primary functions served by search engines:

CrawlScour the whole Internet for content, examining the content or code for every URL it finds.

Index Store and manage the content found in the crawling process. And once a webpage is indexed, it is going to be shown to some relevant queries.

RankShow up the content that answer’s the searcher’s query best. The results are ordered in most relevant to the least relevant pattern.

What Matters For Search Engines?

Although it’s a technologically advanced and fast-paced world, but web crawlers still rank your website based on its text. Primarily, this is why it’s been suggested by many marketers to get all your internal linking and main pages simple to read and organize well. If not, you risk it being really hard for the web crawler to fulfill its job effectively.

It does not matter if there are sliders, videos, flash images, gifs, and attractive animations; still, there should text-based content present on the website.

PRO TIP – Making use of things such as Google web fonts is going to make it simpler for Goggle to read your website content, whereas sites such as Link Now can help you with the optimization thing.

Remember that – in the end, Google simply wants to read your website thoroughly. It is also going to reward you if it feels so. And this is what you need to hold in now and beyond. Let’s now have a look at some specific areas:


There are some core elements that set the stage for optimized website design process.


Hosting in an important thing! A slow-running site makes users unhappy. Updated rules should be followed while hosting. You need to be situated where your target audience is situated. Try to be more platform-specific and quick, to make out the most.


Ensuring your domain makes sense and relates to what your business does is super important. No need to be fooled by thinking adding keywords in domain name is going to help. This only seems to be a draft; so be sensible in it. In fact, ensuring that all sub-domains and variations are effectively pointing on the website & re-directing to every canonical version of the website is important too.

CMS (Content Management System)

CMS is going to decide a lot of things. WordPress is one great option preferred by many businesses. It is wired up in a way Google can understand. This is not to mean WordPress is the ideal choice every time, but indeed it is one great starting point for many businesses. You only need to be certain that the CMS you choose is the right one for your business requirements.   

Internal Linking

It is important to make crawlers discover your internal links. And for that, you need to ensure all the tools and primary navigation let other webpages to be discovered easily.

PRO TIP – There are many tools that can help you in this, and Screaming Frog is one amongst the list!

XML Sitemap

The XML sitemap makes search engine understand a website structure while crawling. As you pass more data to search engine, you can know webpages that are more valuable and hence give them a priority.

Follow W3 Norms

Google love clear and well-organized code. Well, who doesn’t? Clear code can make the site index easily, and often exhibits how well the site is designed. Following W3C norms further make you write semantic code, which is actually a good thing for SEO.

Optimize Images

Images are an important element of the website. However, many times it gets overlooked when it happens to SEO optimization. Integrate some effective tricks and have superbly optimized images.  

Clear Homepage  

A clear homepage makes it easy for Google to understand what your business does and how it can help the users seeking for the services you’re already trading in. Therefore, make sure to include important things such as your services, keywords, company name, testimonials, nature of your services because this is what Google is actually looking for.

In fact, make sure to get all these in a text-based format so that it gets easy for the Google crawlers to crawl it. And if a crawler is not able to find it, then my dear friend, it is completely worthless for you, as no one is going to visit your website anyway.

Use Heading & Sub-Heading Tags Carefully

Ensure to make the right use if heading tags in your website content. Heading tags provide Google with data on the structure of the html document. Many times, they also give more value on these tags as compared to other text.






Use JavaScript Cautiously

Many businesses make use of JavaScript overly in their whole site. Google crawl through different site to index them and then decide their rankings. If the site has an over usage of JavaScript, Google will find it hard to understand the site and will cause crawling problems. JavaScript don’t even works well on smartphone devices.  


Web crawlers usually use the structure of the Uniform resource locator to get the context of your site’s internal links. The best thing to be followed over here is by staying consistent with the structure and names of your internal links. It would work great if you keep it as clear as you can.

Let’s suppose if your website is an online business offering online education courses and books, then you should do blog posts on topics such as:

Why should students consider reading our notes?

How can academic revision notes help you score better?

Now, suppose its




Have you noticed how does the second link is going so out-of-the-way? In fact, in such a case, Google is going to get in figuring out what this is and hence will not give the credit for posting the blog. Hence, it becomes a must to ensure that website URLs are consistent, aligned, and address the search engine that is a post all about.

SEO and Web design Altogether

This is how SEO and Web Design go hand in hand. It gets essential for you and your business to consider how web crawlers and your users will perceive your website. In addition to this, get a website designed in such a way that it is simple to navigate so that anyone can know your offerings.

Let’s Fix Your Web Design and SEO Today!

Understanding the connection between web design and SEO is the key to strengthening your website. It is also your path to maximizing your website’s potential and finding ways to reach out to the target audiences.

If you are thinking of redoing your site but do not know where to begin, then Calgary web design can help you with the best. 

Connect with us and request a design quote. Let us know precisely what you want, and we can start working on your web design and SEO!

5 Stages Of Design Thinking In 2019

Design Thinking refers to a methodology for the generation of innovative ideas and focuses on the perspective of end-users. In this way, problems and needs can be detected, as well as offering effective solutions and in many cases, alternatives, for each of them.

By name, it seems that it is only linked to design or advertising. Design Thinking is becoming more important in recent years since the IDEO consultancy began to talk about the subject and currently, this company has become one of the main exponents of Design Thinking.

Today, we will mention the five stages of Design Thinking and what each one entails, in case you want to put it into practice in other projects that are not totally related to design.


Empathy is the ability of human beings to identify with certain people and understand their feelings. As you can imagine, this is the essential phase in which designers or group members try to know and understand end-users more deeply. It is not only about knowing data and statistics but about analyzing situations, understanding the life of users, as well as the different problems and needs they have.

To develop empathy, it is not enough to observe users but to get involved with them through a conversation in which they can share their point of view and you must try to listen carefully. It can be difficult to develop a degree of empathy with end-users, but this phase is the basis of Design Thinking, so it must be done with great patience.


Once you get to know the difficulties and problems of the end-users in-depth, you can move on to the next stage. As part of this phase, you must evaluate all the information collected in the previous stage and keep only that which brings value and is relevant to be able to meet users, as well as have a more accurate idea of their daily life.

In the first phase, apart from knowing the routines of the end-users, you will be able to recognize a wide variety of problems and needs. Since not all of those problems have a solution or you simply cannot solve all the problems of the end-users, as a company, you have a certain approach to a single item or a couple of items, so it is impossible for you to solve all their problems. It is essential, then, to define what are the client’s problems according to the area of the opportunity offered by each particular problem. In this way, by having a series of specific problems you can focus on taking the necessary measures to reach a definitive solution.


As the name implies, in this phase the process of generating ideas begins based on previously established problems. The goal is to have many solution alternatives and not go in search of the best solution, at least for now. All team members should be encouraged to participate in this session and present their opinion and point of view. No idea should be discarded and you can use various creative methods such as brainstorming or mind mapping, any strategy that is more appropriate for your team.

Particular work must be done to create an environment in which all members feel able to contribute and give ideas, without being judged by them. It is essential that a free and trustworthy environment be created, where no idea is questioned.


The purpose of this phase is to convert the idea or solution you have reached into a digital or physical prototype. It should not necessarily be an object, but also a drawing or even a storyboard. Prototypes can be made with materials such as paper, cardboard, plasticine or lego blocks. These economic materials are usually used when the project is in its initial stages and is improving as the project shows progress.

As you should know, a prototype within the web design process is usually one of the final elements with which the user can interact and is used to perform tests. In the case of Design Thinking, as we have already mentioned, the prototype can be made with materials and tools based on the available budget. The great advantage of using this approach is that gradual improvements can be made to the prototype without spending too much.


At this stage, tests are carried out with the previously made prototypes and users are asked for their opinions and comments on the matter, based on the use of the prototypes. It is an essential phase in Design Thinking because it helps identify errors and possible shortcomings that the product may have. Based on the tests, various improvements can be made to the product.

Despite being the last phase, you may encounter various situations that require returning more than one stage back in the process. For example, if you realize that you have not defined the problem well, then it is necessary to return to that stage and start again from there. Otherwise, you will most likely return to the prototyping stage to refine certain details or include new features.


As you have seen, Design Thinking is closely related to the design process and even some of the phases are very similar. The main difference is perhaps in the depth of analysis of all phases. Although the web design process also has certain phases, each person adapts it according to their needs or preferences. Also, in the web design process, there is already a specific product that you want to develop. On the other hand, Design Thinking serves to generate ideas and products based on the needs and different problematic situations of the users themselves. For this reason, it is not only used in fields related to design but also in any company in which they wish to offer specific and innovative solutions.

Tips To Achieve A Great Website Design In 2019

Website design is not a simple task. You have to take into account various factors from the client’s objectives to having to deal with limits in the budget. The entire process is based on planning and the ability to communicate with your client and the other members of your team. In this article, we bring you some tips or guidelines that can be useful when designing a website.

Plan from the beginning of the process

Every great web design starts in the planning. The first step is to define the objectives of your client. If possible, always keep them written on a paper every time you are working on the project. You start the research phase and collection of references based on these objectives.

Many designers and app development companies make sketches on programs such as Photoshop. It is recommended that you always do the sketches for yourself, although there are programs that can help you in this process. However, working with pencil and paper can be positive to improve your creativity.

Use a grid in your digital design

Using a grid will help you better position all the elements of your site. It is a basic technique that all designers and app development companies employ. Grid is essential in the layout to organize your elements and work based on columns. Working with columns help you better organize the different sections of the pages that make up your website.

Another benefit is that the grid helps you work on your design when you want to adapt it to other screens.

Consider using a framework

Frameworks such as BootStrap are quite useful when designing for various devices. The best part is that it is free, has extensive documentation and a large community. Other popular frameworks for HTML5 are Foundation, Skeleton, Gumby, among others. You have a series of options to choose the one that is most convenient for your project.

We recommend using all the web resources you can find. On the web, you can practically find any resource that you propose, from icons for social networks to backgrounds and fonts.

Communicate all the details with your clients

Communication with customers is essential to know if you are going in the right direction. Finally, the design must be aligned with the needs of the. After all, the customer is the one who knows the end users best, so do not dismiss their opinions so quickly. Rather, use this knowledge to your advantage to create a design that is attractive to users.

Another possible problem of poor communication with the client is that if you do not understand their vision and expectations from the first meeting, the final result of the project will probably surprise the client. It is important that in each phase, particularly in the sketching phase, the client approves the ideas that arise in the process. The first is to define what the client’s objectives are. You may not tell them directly, so you should make sure you ask the right questions to understand your client’s vision.

Take into account the hierarchy and the relationship between each component of your design

In design, every element is important for the message you want to convey. Recognizing the importance of every element in a design is essential to achieve a great design. In this way, you make sure you pay attention to each element separately, regardless of its level of hierarchy in the design.

Consider all the devices where your design can be seen

Nowadays, designers and app development companies consider all devices that can access the internet. This is a fact, so you should consider the other devices where the website and app could be used. In this way, you can optimize the experience for each device.

The goal is for the experience to great. Also, there must be some agreement between the design for mobiles and computers. That is, it must be felt in some way known to users. Another important aspect to keep in mind is the loading speed of the websites. You must make sure you do not use a lot of resources or the page will not load quickly, which in many cases translates as a high rebound rate.

Carefully select the type and colors you will use

Both typography and color help you generate an environment in your compositions. Both elements can reinforce or weaken the message you want to pass with the images of your site. If the elements that make up the design are not in sync, you can confuse your users. So always keep in mind the message you want to convey and ask yourself if the sources you have chosen help to strengthen that message. It is important not only to choose a source that reinforces the message but also a fully readable source.

Apart from carefully selecting the typography to use, you must also take into account how color affects your design. Each color you choose has a meaning and generates emotions in people. Therefore, you must make sure to choose your color palette carefully.

In conclusion

Your ability to organize, your level of attention to detail and your communication skills are the greatest tools you can count on to achieve a successful website and app design. No matter how much knowledge you have about programming and color theory, you will not be able to design a web page and app without planning the whole process.