If you’re looking to create a marketing video for your small business, then storyboarding is an essential part of the process. Storyboarding helps you visualize each scene and plan out the details of your video. Webprecis has compiled a list of tips and tricks that will help you create an effective storyboard for your next project.

Use a Project Management Platform if Possible

When creating a storyboard, a project management platform gives you the tools to organize your ideas and collaborate with your team remotely. Its document-sharing capabilities ensure everyone involved in the production is on the same page, while its centralized communication feature allows for instantaneous updates to ensure that everyone is up-to-date with any changes. Check this out to learn more about how a project management platform can streamline projects.

List the Main Points You Want to Address

Before getting started with the storyboarding process, it’s important to determine what key points you want to cover in your video. This will help ensure that all scenes are relevant and drive home the main message of your video. Once you have outlined the key points, you can begin breaking them down into individual scenes which will make up your storyboard.

Segment the Storyboard

Once you have determined what key points need to be covered in your video, divide the key points of your message into individual sections that each scene ties back to. This will ensure your video is organized, maintain continuity, and keep you focused on the overall goal. Having each scene planned out in advance will also help save time during production and editing.

Use Dialogue, Action, and Visuals to Write Down Scene Descriptions

After outlining each scene in terms of its purpose within the context of your overall message, start writing down descriptions for each scene using dialog, action, and visuals. Think about what characters should be included in each scene and how their actions should contribute to driving home the main point(s) of each section. Additionally, consider what visuals should accompany these scenes such as props or location shots that add value to the overall message.

Create Visuals for Each Section Using Rough Sketches

Once you have written down descriptions for each scene, it is important to use rough sketches to create visuals that accurately represent what is said or done in each scene. This ensures that everyone involved will understand and agree on the expectations during production. Doing this ahead of time eliminates any possible confusion while shooting on set or in other locations.

Establish How Long Each Scene Should Last

Creating a storyboard is an important step in any production process. Allocating adequate time for each scene is essential, to ensure that the shoot goes as smoothly and efficiently as possible. A good rule of thumb is to devote at least 30 minutes per scene, with extra time allocated depending on the complexity of the project. This ensures production teams have enough preparation and resources available for their shoot locations or sets.

Plan Your Video Production Budget

Creating a budget before production begins is essential to ensure smooth sailing during filming. It allows everyone involved, such as actors and crew members, to understand the resources available and plan accordingly. Additionally, it provides producers, directors, and other stakeholders with control over costs and ensures that quality standards are met throughout all stages of pre-production, production, and post-production.

Creating a successful storyboard begins with careful planning and consideration of the key points. Utilizing a project management platform can help you save time and money when producing videos. Additionally, budgeting for production costs helps maintain quality standards and ensures the directors/producers have more control over the full video production process.


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