As a small business owner, you may be trying to come up with new ways to engage your customers and draw them into your Chicago, IL business. Have you considered starting an email newsletter? You might be surprised how much your current customers will enjoy hearing from you, especially if your newsletter is interesting and valuable to them in some way, and you may even attract some new customers in the process.
Below, Webprecis offers tips to help you make an unforgettable newsletter.
The Benefits of a Newsletter
You may think that an email newsletter is just too much work to be of use but reconsider that. Your newsletter can help you communicate important promotions and sales to your customers. It’ll connect you with them and keep your business front and center in their minds every month, thus building long-term relationships. You can use your newsletter to save money in marketing, too since it costs little to send and may provide a significant return in attention and even sales.
The Most Effective Newsletter
At this point, you may not know what to put into an email newsletter to make it effective and interesting. Your first newsletter can be a reminder of your business, a little history, and a special coupon for readers. You can expand it over the months to include spotlights of your employees, helpful tips and tricks, updates on your company’s growth, and fun facts of all kinds. You might also enhance your newsletter with data visualization, including charts and infographics, that present your business in vivid color.
The Widest Readership
You’ll also want to be sure that your customers are actually reading the newsletters you send each month. People receive lots of emails, after all, and you don’t want your newsletter to end up in the trash. Start with a subject line that gives your customers a sneak peek at some valuable promotion inside, and be sure to include a special sale or coupon in each mailing. The newsletter that appears in your customers’ in-box should offer snippets of articles and links they can click on to read more. This way, your customers will get an overview of your newsletter without having to do much scrolling or feeling overwhelmed with content.
The Help Available
There’s help available to you as you prepare your email newsletters. Online templates can make formatting quick and easy. PDF editing tools will guide you in creating a newsletter if you decide to send out the newsletter as an email attachment. You can find all kinds of design tools and fonts to use, as well.
If you’d like to add your own GIFs to the newsletter, there are tools available that can help you with that as well. Have some great video of your products? Use a video to GIF converter to quickly and easily make that footage small enough to embed in your email.
Finally, don’t hesitate to hire some professional help. You can find freelance illustrators by checking out online job boards. Choose one with good reviews and experience, and request some illustrations for your next newsletter.
The Best Newsletter
If you’re now convinced that an email newsletter is right for you, then start working on your first one. Make use of free help available online (from video to GIF converters to actual templates for your newsletter), and practice writing headlines that will grab attention. Your customers will appreciate it and you.