E-commerce has expanded incredibly over the last 10 years. As a business owner, your sales and marketing strategies have likely changed significantly over the last few years. This change has resulted in the need for different packaging options. Have you investigated flexible packaging companies? These are some packaging tips for the fall of 2023.
As the awareness of climate change has expanded, so have customers’ concerns about the environment. So many products now come through the mail, resulting in increased use of corrugated boxes and fuel usage. One of the best ways you can meet your sustainability goals and support your clients’ desires is to adopt flexible packaging, which reduces consumer waste, lightens shipping weights and extends product freshness and shelf-life.
Flexible packaging is completely customizable. You can change the size, shape and sealing process. In addition, this type of product allows you to print information, logos and other branding information right on the package. In fact, the digital printing can be of high quality. You can find a wide variety of packaging sizes, colors, sealing capabilities and materials.
You can add colors, gradients and other designs that support your brand and distinguish your products, or you can choose a minimalist packaging. You can choose the option based on your target market’s preferences.
Boosting Your Customer Loyalty
When you choose custom packaging for small business that is also economical, your customers appreciate your efforts and dedication to sustainability. You can also increase brand awareness and increase your brand loyalty by customizing your packaging. Because your clients can see your entire package on the shelf rather than taking it off to read it, you can grab their attention and remind them of the brand they love.
Your customers also seek a unique, valuable experience from the purchasing process through opening the package and finishing off your products. Give them packaging options that can reseal to keep their products fresh or one-use options they can easily take for a snack on the go, utilizing solutions like the FROMM strapping machine.
Packaging as a Marketing Opportunity
Custom mylar bags and other options create unique marketing opportunities. Like other owners, you probably look for inexpensive ways to expand your marketing capabilities. Custom packaging gives you this opportunity. Your traditional and online marketing can feature your new, sustainable packaging with all its benefits.
Manufacturers like you create custom packaging trends on social media as well because many of your clients unbox their products online for their followers. Therefore, you work with influencers who will reveal your products and packaging online.
Many customers also search for additional information about your products and brand. You can use several smart packaging tools to give them what they want. For example, have a QR code printed on the bag or box that customers can scan for additional information. This is connected packaging.
Other packaging shows the product so your clients can see it, particularly if it is perishable. Some smart packaging options adjust to their environment, preventing product damage. You can use absorbers for oxygen and moisture as well as antimicrobial agents that increase shelf life. It may also track your product’s freshness.
If you want to compete in today’s predominately e-commerce world, investigate the packaging trends that could give your brand an advantage.