- 60% of big B2B and B2C companies use print advertising
- Consumers are more likely to act on direct mail advertisements than electronic advertisements
The new decade is well underway — and print media is experiencing a major resurgence.
Businesses that were once “digital-only” are now starting to use print media to their advantage. Simply put, this is because print advertising has a boatload of benefits for you to enjoy. This includes decreased competition, higher response rates, and cost savings. That’s barely scratching the surface, though, as print advertising has so many benefits that it’s impossible to list them all.
As a business owner in today’s world, you might be struggling a little bit. This is natural, as most businesses are finding the current economic situation difficult to navigate. Thankfully, what you can do is make some smart changes, starting with adding print advertising to your marketing plan.
Specifically, here’s what you need to do.
- Learn the Different Types of Print Media
There are many different types of print media that you can use in your future marketing campaigns. Generally, it’s recommended that you use a variety of print media resources so that you can ultimately reach as many customers as possible. The more variety, the better.
At the moment, some of the most popular types of print media for advertising are:
- Direct mail
- Door drops
- Press ads
For example, with press ads, you can get more eyes on your brand than you ever dreamed of by using local newspapers, regional newspapers, leaflets, magazines, and more. The best part about it all? Press advertising is super affordable, especially when compared to things like social media advertising.
- Use Awesome Graphics
Remember, lots of other businesses are still using print media for marketing, too. Therefore, you need to distinguish your business from the rest, with awesome graphics being one of the best ways to do this.
Graphics should be your number one priority when launching print marketing campaigns. When you have eye-catching graphics, it gets customers interested and engaged. Just remember to keep your graphics simple and consistent. Ideally, you should be sticking with the same color scheme throughout all of your print media.
- Use Smart Call-to-Actions
In the digital marketing world, call-to-actions (CTAs) are the most important part. This is also true when it comes to print marketing, as you ultimately need to get customers to perform the actions you want them to do. Otherwise, it’s pointless.
A good CTA is short, snappy, and incentivizing. Popular examples include “Buy now!” and “Visit our website to subscribe!”. Essentially, what you’re doing is guiding the customer to do what you want. If you don’t attempt to guide them, they won’t know what to do, so everybody loses.
- Optimize the Layout and Typography
Lastly, you need to optimize the layout of your print media while ensuring that the typography is excellent. If your layout is chaotic and the text is all over the place, it’s going to leave a good impression, is it? Of course not! Hence, a well-optimized layout and typography are key, whether it’s a magazine ad or a leaflet sent in the mail.
Summary of Print Media Advertising
Print media advertising is a tried, trusted, and reliable marketing method that won’t let you down. This is why all the major brands you can think of are now switching back to print media in an age where digital marketing has become oversaturated. You can do this, too — simply follow the steps above and start seeing results.