Presenting a consistent professional image can pose a challenge for virtual companies. Companies with physical locations typically have branded office space, which previously put virtual operations at a disadvantage. Custom backgrounds that allow for virtual meeting branding & customization level the playing field. Find out how you can use branded office backgrounds to make your company stand out.
Always Show Your Logo
Logos are one of the primary brand identifiers for most companies. Logos on company websites, social media accounts and virtual office backgrounds for video calls and conferences should look the same to project a consistent and immediately recognizable sense of your brand.
Whether you choose to use a free background that has space for a custom logo and displays a watermark or upgrade to premium virtual office backgrounds without watermarks, you should always make a point of showing your logo. For the most professional presentation, upload a high-resolution image with a transparent background in PNG file format.
Your logo will look best on a background that features complementary colors. While the color scheme of the virtual office does not have to exactly match your logo, it is a good idea to avoid backgrounds that clash with logo colors.
All Employees Have The Same Background
Consistency is key for making your virtual company stand out. Prospective customers or clients on calls will observe the virtual office background you choose. If employees use different free Teams backgrounds or premium backgrounds, the variation could distract participants on calls or in virtual meetings.
When employees use the same background, everyone involved will have a more consistent perception of your virtual company. This is true for outside parties and employees, who can gain a sense of cohesive professional identity from a set background and logo.
In addition to ensuring that employees have access to identical virtual backgrounds, it is also important that they display the same logo. When customers, clients and employees become familiar with the background behind company representatives, they can focus on the substance of calls and meetings without getting distracted by on-screen details.
Upgrade for Premium Backgrounds
You can choose from a limited selection of free background designs with space to display a virtual company logo in addition to a watermark. Upgrading to a premium custom Google Meet background eliminates the watermark and directs the attention of call participants or meeting attendees to your camera feed and logo.
All of the employees of a virtual company can use the same premium background or you can invest in user licenses for packages of 24 backgrounds. Having access to more than one background can be helpful should you want to change the default background or switch backgrounds for different purposes or audiences.
Whether you decide on a particular office background design to represent your company or let employees choose backgrounds and display the same business logo, using backgrounds can have many advantages. Start by determining whether to use free backgrounds with watermarks or invest in premium backgrounds to make your virtual company stand out.